Advertisement Ideas:Become A Message Bomber!
As we celebrate our freedom to take advantage of the opportunities that The United States Of America provides us today (7/4/2017) you can become a message bomber as you advertise your business. Imagine going to a 4th of July event and handing out patriotic CDS with the words courtesy of ___________ with your contact information and website on them. You could also find events where you could have a booth or hang a banner that puts you in front of a large audience that has potential clients/customers attending. It is time for you to become a message bomber and make sure you have marketing/advertising material where ever you go as you never know who you might meet and how you can be of service and value to them or how they can be of value and service to you. The idea is simple be proactive with your advertising/marketing and become a message bomber so that people will be enticed to purchase your products or services. Imagine you all you can do to tie promotions into holidays such as 4th of July you can take items that are normally $20 and mark them down to $17.76 for 4th of July week. The possibilities are endless if you use some creativity.
One way to become a message bomber is to do a salute to the troops promotion and get the word out that you are donating a portion of all your sales to organizations that support servicemen and servicewomen. You can advertise that you are giving discounts to all military men and women and their families. You can find ways to support veteran’s organizations and include what you are doing in your advertising/marketing campaigns. You can even give everyone a free American Flag with purchase while your supplies last. In tying in the holiday theme and planning out a strong marketing/advertising strategy you will see that you strengthen your brand awareness and increase your revenue. Continue reading Advertisement Ideas: Become A Message Bomber!!!!
In the time I worked with The Liberty I saw the importance of marketing, public relations, media relations, and all aspects necessary to have a successful sports franchise. We went from averaging 300 fans a game to over 500 by the end of the season. I was asked how we did this and the answer was that we had a proactive manifesto. The 1st rule of this manifesto was that we all agreed that we would share The N.Y. Liberty with everyone we came in contact with. We began to do extensive outreach to every media outlet, school, church group, synagogue group, volleyball organization. If there were people to talk volleyball to we were talking volleyball. We came up with a plan and worked proactively to implement that plan making adjustments along the way. We even had a TV contract to show the games on ESPN. 
As I sat down and read my Facebook Feed all I could think of was Kathy Griffin what were you thinking. Did you actually think this was funny. Did you think you would gain more fans and get more gigs? Obviously not. This got me to thinking how many times has a a business owner done something only to regret it in the end. It is a good thing that Kathy amassed a large amount of money over the years and doesn’t have to worry about much because she just dropped from The D List to The F list. I am sure there will be many who still go to her concerts and there will be those who support this as an expression of freedom of expression. It might as well be just that but it will definitely impact her future financial earnings as shows have been cancelled and she has been replaced as a host for CNN’s New Years’s Eve. Think of the actions you take and the potential consequences because every action you take will affect you either positively or negatively. In this case Kathy’s actions have had an adverse affect on her career.
How many times have you stated I am not interested or you haven’t returned a phone call only to miss out on the opportunity to build your brand and increase your revenue. Over the last 40 years I have approached many different businesses to assist me in my efforts to help charitable causes. I have seen the good, the bad, and the ugly when it comes to companies supporting causes. I have had organizations like World Wrestling Entertainment send me items that have helped in my efforts to help those touched by cancer. I have had companies like Jimmy John’s refer me to corporate and I haven’t received a return phone call. I have had some business people tell me to leave their store the minute I introduced myself and told them about what I was doing. This prompted me to wonder how many businesses are missing opportunities for their shortsightedness? I have come to learn that there are many people who lack the business acumen to take things to a level where their brand would stand out and as a result would pick up more business. In today’s very competitive market where competition seems to be on every corner it is important to take advantage of every opportunity to stand out and create a buzz while garnering new business while also retaining existing customers.
How do you know I am lying? My lips are moving? As I sat and watched President Donald Trump encourage people to manufacture in America buy American made products I thought wow how can he do this when his clothing lines are manufactured in Bangladesh, China, and Mexico. To me this put a real damper in his credibility. I did not vote for President Donald Trump or Hillary Clinton as I voted for The Libertarian Candidate. After watching president Donald Trump campaign and gain election and then serve for the first 100 days I begin to think about my own credibility and the credibility of others. I realized that it is important to be impeccable with your word and to make sure that you are making decisions that are truly inline with your core values because at the end of the day the only thing that endures is your character. As an entrepreneur, marketing director, or non-profit leader it is important to be seen as credible is all aspects of your business for people do business and support those they know, like, and trust. If you are just making a sales pitch to generate money and do not truly believe in what you are marketing you will have some success but it will be fleeting and eventually your credibility will be damaged and your ability to generate revenue and strengthen your brand will be challenging. When you begin to compromise your credibility for profits you begin to lose and eventually the damage that is done is irreversible. Think about your credibility when you advertise and what you promise for there will come a time that you will have to deliver on those promises.