As a business owner or represenatative of a business it is important to remember that the customer experience should be a positive one so that the customer will share their positive experience with others. I have a philosophy in business that you never know who youare talking with be it in person or on the phone so make everyone feel important. Continue reading Enhancing The Customer Experience
How many times are you asked as a solopreneur who is in your circle of influence and how do you show leadership in business? Think for a minute who are you surrounding yourself with? Who do you admire? What books are you reading? There is a quote that great leaders vibrate and resonate with others. What vibration are you giving off? How does your story reach the hearts of those you come in contact with? Continue reading Leadership In Business
I have often pondered about the spiritual life and the role it plays in business. A question I am often asked is what if the use of spirituality doesn’t appeal to the mass market? My answer is that if you are using spirituality and promoting a spiritual life you will attract those that resonate with your message. Continue reading Spiritual Life:Using Spirituality In Business
I am very prideful of the fact that since age 11 I have been involved in some aspect of community outreach from hosting a backyard carnival to The Muscular Dystrophy Association to traveling overseas as a U.S. Peace Corps Volunteer their remains one contstant that community outreach will asssit in building your brand. Continue reading Community Outreach
These are easily recognizable logos as these companies have established their brand and thus demonstrate the importance of Brand Awareness.
When developing your personal brand you want to ask yourself with my brand awareness what 3 things do I want to be known as? Continue reading Brand Awareness: Building Your Personal Brand
I often take the stage and immediately start using inspirational quotes like this one from Mother Theresa, “Do not wait for another, do it alone, person to person.” I have found this to be an effective way to entice my audience as I continue to deliver my presentation. I utilize many quotes from Mother Theresa as they resonate with the audience and give me a win from the beginning. 
When using quotes it is imperative that they are aligned with your message if you are using quotes about reaching out to people then be consistent with your message. Continue reading Using Inspirational Quotes To Grab Your Audience
I am often asked how to use a logo? My answer is generally look at some of the bigger companies. What do you think of when you you think Allstate? Continue reading How To Use A Logo
As I was out and about last week promoting the idea of maximizing your message, I stopped by Cici’s Pizza in Sunrise to introduce myself and get to know the manager. As I spoke to the manager I was told I can’t afford to market, this time of the year all of our locations are slow. Continue reading Maximizing Your Message: Part 2
Are you Maximizing Your Message? I was making calls today about a workshop, Don’t Get Spooked By Publishing and PR, that Faye Levow, President and CEO of Launchpad Publishing will be conducting on 10/20 at ARTSERVE in Fort Lauderdale when I was confronted by someome who keeps telling me their business is slow and when offered a suggestion say good idea and doesn’t act upon it. Continue reading Maximize Your Message
This is a video by Shanon Nelson, Author of Get Over Your BS. In her book she speaks about overcoming our beleiefs that have held us back in our personal and professional lives. The link to her book is www.getoveryourbs.com. What are you do doing to change your belief system? Continue reading CHANGE YOUR BELIEF SYSTEM