Advertisement Ideas: It Is All About The Benjamins!!!
In business it all comes down to the bottom line of how much revenue are you producing and how much of that revenue is profit. In our society today it has become all about the Benjamins. It is important to know why you went into the business you went into. Once you find your why you can begin to generate a whole lot of Benjamins. Many people I come in contact who have a business do not understand that you need to invest in a solid advertising and marketing program so as to generate the Benjamins. I have walked into many a business and been the only shopper there and I thought how is this business surviving. The other day I stopped by a store that I used to work at and in the 1 hour I was there they had 0 traffic. The fact that they are located in a busy shopping plaza behind three sports oriented bars and due to the merchandise they have they should have been busy. I asked how sales have been they said a bit on the slow side. I did notice a buy 1 get 50% promotional sign at the entrance. I thought how are they letting people know they are open and making this great offer? In a matter of minutes I had formulated a plan of action that if the owner was receptive and willing to make a small investment could work in driving traffic and being on the top of the mind of the consumer. They have incredible merchandise however if no one knows they are there and no one is shopping in the store they will not be making many Benjamins. I thought they need brand awareness so I did a quick live video which is something they should be doing daily with a featured item of the day. They should create a tag line that is easily remembered and entices people to shop there. They could implement some type of cause marketing program as consumers like to support businesses that they perceive to be giving back to the community. They had an item that I really liked and I thought why are they not advertising is sports memorabilia publications and featuring this item. They recently placed an ad for a social media marketing intern for $10 an hour. If you are serious about creating a buzz on social media and acquiring customers and turning them into loyal customers it is going to take more than paying someone $10 an hour to do social media marketing. If you want to make Benjamins you have to invest Benjamins. Make sure that when you have a retail store that your associates working the floor have top notch customer service skills and that they are creating buyers not browsers. Ask questions get to know the people coming into your store. Treat every customer as though they are the most important person walking into your store.
If you are going to attract Benjamins to your business and create a nice profit margin you need to have a plan that is proactive. Sometimes it is necessary to go back to the old school way of doing things and hit the street talking to people that are with in 3 feet of you. For example you have an eyeglass store you should go out and everyone you see wearing glasses you should hand them your 4″ x 6″ card showing who you are and what you do and why they should do business with you. Make shure that when you planning that you include your unique selling proposition or point of difference so people know what sets you apart from everyone else. Look at who you are seeking to attract and where you might find your ideal customer and then formulate a plan to bring in those Benjamins.
If you want to learn more about strengthening your brand and increasing your revenue so you have a good flow of Benjamins please attend the OLD SCHOOL MEETS NEW SCHOOL MARKETING WORKSHOP in October. Look for more details coming soon. For a $50 investment you will receive a video interview, a promotional one sheeter, and a tailor made press release to help you in your quest to strengthen your brand while increasing your revenue.
Jonathan JDOGG Lederrman has been helping businesses to grow for over 20 years and has a proven track record of success as he possesses a keen ability to find the essence of a business and come up with easily and affordable marketing programs that will build brand awareness while also increasing revenue. Businesses that have listened to JDOGG have had success. STAY POSITIVE!!!
As someone who has been involved in the non-profit and for profit sector for over 40 years I believe that I possess the ability to help many businesses to have a heart. Having a heart means being kind to everyone who comes into or calls your business for you never know how that person can be of service and value to your business. In all your advertising you should be showing people that you are a business with a heart by showing what organizations you are supporting as people like to do business with those that they perceive to be giving back to the community.
I have seen where having a heart increases business. I was The Sports Memorabilia Manager at Sinbad Sports in 2016 from May until October and I made it point to donate items to local charities when they asked. The owner had to be convinced that this was a good idea so I showed him the stats as I tracked where sales were coming from and I was able to show an increase in sales. In my final month at Sinbad Sports we did $12,000 in sales and I was responsible for $10,000 in sales as I was beginning to build a following simply from donating a few items to local charitable organizations. In using cause marketing in every position that I have held I have been able to show the community that the businesses I represent have a heart and thus the brand awareness improved and the revenue increased. The key is to have a heart and be willing to give as it opens the channels to receive.
After a little prodding Wilson Football showed they have a heart as they sent 3 Superbowl LII Footballs to use in the fundraising efforts for The 2018 American Cancer Society Relay For Life Of Sunrise. In doing so they have received some positive publicity as well as recommendations from leagues that I announce for to purchase their official game balls through Wilson Football. In having a heart Wilson increased its visibility and revenue as people have now heard the story of how they came through to help those touched by cancer and as a result have made purchases of football related items.
One of the best ways to show that your business has a heart is by partnering with a local organization and donating a percentage of sales back to the organization. This brings people to you that normally would not patronage your business and allows you the opportunity to cultivate new customers/clients. In having a heart and showing that you care you will grow your business and word gets around that your business has a heart. Remember there is no substitute for kindness.
The National Association of Basketball Coaches and WWE sent items to use in the fundraising efforts for The 2018 American Cancer Society Relay For Life Of Sunrise. As a result they have gained some positive publicity. In giving you open up many opportunities to put your company in a positive light and reach an audience that maybe you did not think about before. In being open to say yes and finding a way to be of service and value to the community you will see that your revenue builds and your brand is strengthened.
It is time for you as a business owner to stop making excuses and find ways to say yes. Think about it there is always something your business can do to help the community and as a result you will help your business. It is when you give that you receive a return ten fold.
I am reminded about the first time I approached Hungry Howie’s for a donation and how receptive Gabe was to donating 10 pizzas. Since that day I have been a loyal customer and they make their money back just off of me not to mention the countless people I have sent t them. It is when you help others get what they want that y find success.
The other night I stopped by my local Subway and mentioned Relay For Life and they asked what they could do and I told them we can always use food items. They said they would donate 100 cookies. Guess who will be getting more of my business.
It is now time for you to find ways to show that you have heart and to show the community that not only are you taking money from the community but you are putting money back into the community.