When you are implementing an advertising strategy you first want to answer the question how to design an advertisement. When designing your ad take into consideration if it is for print or electronic purposes as your startegies will vary to get the results you desire. When designing your ad take into consideration some of the following aspects. Continue reading Advertisement Ideas: How to Design An Advertisement
Every New Year’s Eve people gather and proclaim their resolutions and then a few weeks later they are back to their old habits. This has led me to think when making a resolution will it last. Continue reading Advertisements Ideas: Making A Resolution- Will It Last?
As someone who goes bowling often and is also a United States Bowling Congress Level II Coach and past sales director of a bowling center I have seen how bowling can serve as a example for life. In advertising we are all looking to bowl for dollars and create a strong brand. Continue reading Advertisement Ideas: Bowling For Dollars
The rumor mill exploded today as John Bon Jovi was reported to pass, his song Living On A Prayer is one of my favorites. I fell to the hoax as I reported it on my radio show. This just shows us how social media and its reports can spread messages. Continue reading Advertisement Ideas: Living On A Prayer
Media relations is not a sometime thing it is an everytime thing. Everytime you have something that is relevant, entertaining, and resonating about you and your business alert the media and send the message. I have spoken to many individuals about media relations and when I say the strategy that works the best is to have something going out to the media on a weekly basis the excuses that I hear amaze me like I don’t have the time, I don’t have the money to hire someone to do that, or I do fine without media coverage. Continue reading Media Relations: Send The Message
I am guilty of caring too much and sometimes I overstep boundaries when it comes to my fundraising activities. Many times people don’t know how to react to me as I explain what I am doing. Many are so programed to say No Soliciting that they miss out on an opportunity to have an ally for their business. Continue reading Soliciting: Confessions of A Community Service Volunteer
I was out representing Life Publications giving businesses an opportunity to create an effective advertising campaign. I was amazed how many so-called business owners did not have a clue as to doing an effective advertising campaign. I asked a question to one owner about who his target demographic was? His answer was anyone who like to eat pizza as this is a Pizza Restaurant. If you don’t know your target demographic you are going to spend a lot of unneccessary dollars on an advertising campaign that may not give you a return on your investment. Continue reading Advertising Campaign: Getting Off To The Right Start
When I do consultations with businesses I am often asked how can I pay it forward. I usually answer find a charitable cause that you are passionate about and research programs that you can participate in and then create a marketing strategy that will promote how you are paying it forward. One of the charitable causes I am involved with is The American Cancer Society Relay for Life in which I participate annually, this year my website that you can visit to make donations is http://main.acsevents.org/goto/jdogg1. I mention this as I use my involvement in this cause to garner free publicity for my business. Last year I wrote an article JDOGG Barks to Assist Cancer Patients, this article appeared in several local newspapers, and on many radio station web sites as a result of paying it forward I was able to garner a few emcee bookings. Continue reading Advertisement Ideas: How To Pay It Forward
The buzz word today is customer service. In any business good customer service is often rewarded with repeat business or the building of a stronger relationship where the customer becomes a rasving fan and starts to recommend you to others. Think about everyone who walks into your business or calls you on the phone or approaches you at a networking event can be a benefit to your business. I have often recommended a business just because the person who represented the business was nice to me, even if they didn’t buy for me or make a donation to the charity I was promoting.
I am often asked how do I build customer loyalty? I answer by having a good price point, being of service and value, and building your brand. This often leads to what if someone doesn’t want to pay my price? I answer they aren’t the customer for you as you don’t want price shoppers as there is more to it than just price. Ask yourself why do I keep going back to places or doing business with someone? I often go to places that make me feel welcome and appreciated, I do business wuith those who do the same. I will galdly pay a little more knowing that I am appreciated. I really get a kick when someone at a place or a person I do business with recognizes me and says hello JDOGG how are you doing and is genuine about this. I often do business with people or companies that support the charitable endeavors or special events that I am involved in. There is a lot that goes into building customer loyalty.
