Advertisement Ideas: Taking The Good With The Bad!!!
Today (8/31/2017) was another lesson earned about people and the fact that in business you are going to deal with people who say one thing and do another. When this happens you have a choice you can put up with it and accept it or you can simply say to bad so sad don’t let the door hit you where GOD split you. Today I was supposed to have a meeting with a perspective buyer for The University Of Miami Replica Championship Rings that I am selling. A gentleman by the name of Brian Goon, stated he wanted to purchase the rings through a Facebook message. I made arrangements to meet him today and sell him the rings he was a no-show. I sent a message and also left comment on Facebook to which he didn’t reply. I found this to be an example of the bad in people as I know I would have given the person the benefit of a reply even if I had changed my mind. This got me to thinking this is why people continue to struggle in their personal and professional life as they lack the common courtesy to treat people with respect. Guess who I won’t be doing business with in the future? After I got over the initial disappointment and the lack of professionalism that this gentleman showed I realized that not everyone understands that their action not only affect them but their actions affect others. I am sure I will sell the rings will sell as I am asking $100 and donating $50 to The American Cancer Society Relay For Life. Continue reading Advertisement Ideas: Taking The Good With The Bad!!!
Yesterday (8/22/2017) I encountered a situation that got me to asking why the hate? Here I was reaching out to a business owner, Mike Artz of Collectables in Hobart, Indiana and this was his response via a Facebook. Wouldn’t it have made more sense for him to simply write thank you for reaching out to me I wish you much luck in your effort however at this time I am unable to support your project. Think about how you are responding to people and it will tell you why you may be struggling in your business. If this is how he responded to me how many other people has he responded to in this manner and how many of them have not done business with him and share their negative experience with others. In today’s marketplace it is imperative to be nice in all encounters so that people are moved to do business with you. At the end of the day the only thing that endures is your character.
He obviously forgot the first adage of business that Kindness Counts. I simply did what I have been doing for over 40 years and asked a business owner for support of a charitable cause. I never expected this type of response. This only goes to show us that our marketplace needs to be taught compassion.
Now think about it the next time someone approaches you for support because you never know the reach that person has and how they can impact your business. In this case all the accolades that Mike Artz may have built up are gone because he will never see my business and those that read this article may think twice about doing business with him.
As an experienced marketing and public relations consultant the 1st thing I teach my clients is to be kind in all that they do as you never know how that kindness will be returned. Imagine if Mike Artz had been kind in saying no I may have still recommended that my colleagues who collect sports and pop culture memorabilia contact him to see what he is selling. The lesson to take from today is that all it takes is one oh crap to ruin a thousand accolades.
It is now time not only to think outside the box but to burn the box and release the contents that may be stopping you from maximizing your brand awareness and revenue. In the 40 years that I have been working with non-profit organizations and for profit businesses I have noticed something that those who struggle have in common and that is they get stuck in their ways and do not adapt. There is no reason today for anyone to struggle. The reason you may be struggling is that you allowed yourself to be caught in a way of thinking that hasn’t allowed you to move forward in a positive direction of your goals. I have heard so many times over the years that I don’t have money to advertise or I’ve tried everything and nothing is working. This mindset is what is keeping you trapped in the box and why you are falling short of your goals. It is time to burn the box and go from limiting beliefs to limitless beliefs.
It is time to put all of your limiting beliefs into a box and burn the box then spread the ashes as compost and then begin to change the way you go about doing things. When you think you don’t have money to advertise you need to turn that into I will find affordable and effective advertising methods. I recently came into 19 boxes of books from assorted genres as a result f a death in my family. Instead of saying oh I don’t have the money to advertise theses books I found some free resources like sell and trade groups on social media and started posting photos of the books. I also decided to donate 50% of all book sales to The American Cancer Society Relay For Life Of Sunrise. As a result I sold 4 books today (7/15/17). I still have a condo that looks like a used book store but I am finding ways to let people know about the books and as a result I am moving the books and helping a cause that I believe in while also turning inventory into cash. When you burn the box and release the stinking thinking that is stopping you from manifesting the life that you want you will find that you begin to attract more peace, love, joy, and prosperity into your life. It all comes down to having the proper mindset when it comes to raising funds for charity or running your own business.