Do you recognize this photo? This is a great example of Brand Awareness as after over 30 years this picture is still noticeable and shows the importantance of brand awareness. John Travolta has become a very recognizable individual and when asked do you know me the answer is yes. Continue reading Brand Awareness: DO I KNOW YOU?
As I called a local business today to speak to a marketing director I was greeted with he isn’t in I’ll take your name and number no need to give me details as I am busy with payroll. This really stirred up my thoughts as to people needing customer service skills. This was my first encounter with this business and I was offering them something of value and servive, an opportunity to host my radio show at no charge and to promote them in return to my over 1000 twitter followerrs, my over 500 linked in connections, my over 1400 friends on facebook, and to all my groups. Continue reading Marketing Strategy: Customer Service Skills
As I began to post my new endeavor I began to think about strategic marketing and how to align with charitable causes. Since I was 11 years old I have supported charitbale causes that resonate with me. My backyard carnival for The Muscular Dystrophy Association was my first foray in utilizing strategic marketing. The plan was to get the kit, read all the material, and then set up the backyard carnival. Continue reading Strategic Marketing: How To Align With Charitable Causes
I am often asked what makes for the best marketing strategy? My answer is generally to do what works for you and reaches the desired audience for you. Think of you as being in the center of the circle and you want to reach people inside and outside the circle. You put together a survey and you determine the audience. Then it is time to find effective marketing tools.
Continue reading Marketing Strategy: Effective Marketing Tools
As a business owner or represenatative of a business it is important to remember that the customer experience should be a positive one so that the customer will share their positive experience with others. I have a philosophy in business that you never know who youare talking with be it in person or on the phone so make everyone feel important. Continue reading Enhancing The Customer Experience
How many times are you asked as a solopreneur who is in your circle of influence and how do you show leadership in business? Think for a minute who are you surrounding yourself with? Who do you admire? What books are you reading? There is a quote that great leaders vibrate and resonate with others. What vibration are you giving off? How does your story reach the hearts of those you come in contact with? Continue reading Leadership In Business
I have often pondered about the spiritual life and the role it plays in business. A question I am often asked is what if the use of spirituality doesn’t appeal to the mass market? My answer is that if you are using spirituality and promoting a spiritual life you will attract those that resonate with your message. Continue reading Spiritual Life:Using Spirituality In Business
I am very prideful of the fact that since age 11 I have been involved in some aspect of community outreach from hosting a backyard carnival to The Muscular Dystrophy Association to traveling overseas as a U.S. Peace Corps Volunteer their remains one contstant that community outreach will asssit in building your brand. Continue reading Community Outreach
These are easily recognizable logos as these companies have established their brand and thus demonstrate the importance of Brand Awareness.
When developing your personal brand you want to ask yourself with my brand awareness what 3 things do I want to be known as? Continue reading Brand Awareness: Building Your Personal Brand
I often take the stage and immediately start using inspirational quotes like this one from Mother Theresa, “Do not wait for another, do it alone, person to person.” I have found this to be an effective way to entice my audience as I continue to deliver my presentation. I utilize many quotes from Mother Theresa as they resonate with the audience and give me a win from the beginning. 
When using quotes it is imperative that they are aligned with your message if you are using quotes about reaching out to people then be consistent with your message. Continue reading Using Inspirational Quotes To Grab Your Audience