Advertising Ideas: Commercials That Aggravate

Have you ever been entrenched in a TV Show or Radio Program and an announcer comes on promoting a product or service that truly annoys you. In many cases an advertiser will do this so you remember the commercial. In my area there is a current advertisement for The Ticket Clinic with a young boy with the most annoying voice that just grates on me every time I see this commercial. I find myself switching the channel or station when I hear it. It is posted below. This may be effective and get people to talk, however it made me think twice about doing business with this company. As a professional voice talent I get annoyed by commercials like this. True sometimes your aggravating commercial will get attention and be remembered, however is it bringing you business. Continue reading Advertising Ideas: Commercials Aggravation or Entertainment

Advertising Ideas: Hey You!

 

    I often get the feeling that I am being screamed at when I see or hear an advertisemement. Continue reading Advertising Ideas: HEY YOU!!!!!!!

Advertisement Ideas: How To Design An Advertisement

    When you are implementing an advertising strategy you first want to answer the question how to design an advertisement. When designing your ad take into consideration if it is for print or electronic purposes as your startegies will vary to get the results you desire. When designing your ad take into consideration some of the following aspects. Continue reading Advertisement Ideas: How to Design An Advertisement

Making a Resolution: Will it Last

  Every New Year’s Eve people gather and proclaim their resolutions and then  a few weeks later they are back to their old habits. This has led me to think when making a resolution will it last. Continue reading Advertisements Ideas: Making A Resolution- Will It Last?

Advertisement Ideas: Bowling For Dollars

Living On A Prayer:

   The rumor mill exploded today as John Bon Jovi was reported to pass, his song Living On  A Prayer is  one of my favorites. I fell to the hoax as I reported it on my radio show. This just shows us how social media and its reports can spread messages. Continue reading Advertisement Ideas: Living On A Prayer

Media Relations: Send The Message

  Media relations is not a sometime thing it is an everytime thing. Everytime you have something that is relevant, entertaining, and resonating about you and your business alert the media and send the message. I have spoken to many individuals about media relations and when I say the strategy that works the best is to have something going out to the media on a weekly basis the excuses that I hear amaze me like I don’t have the time, I don’t have the money to hire someone to do that, or I do fine without media coverage. Continue reading Media Relations: Send The Message

 Advertising Campaign: Getting Off To The Right Start

    I was out representing Life Publications giving businesses an opportunity to create an effective advertising campaign. I was amazed how many so-called business owners did not have  a clue as to  doing an effective advertising campaign.  I asked a question to one owner about who his target demographic was? His answer was anyone who like to eat pizza as this is a Pizza Restaurant.  If you don’t know your target demographic you are going to spend a lot of unneccessary dollars on an advertising campaign that may not give you a return on your investment. Continue reading Advertising Campaign: Getting Off To The Right Start

CUSTOMER SERVICE: THE GOOD

   The buzz word today is customer service. In any business good customer service is often rewarded with repeat business or the building of a stronger relationship where the customer becomes a rasving fan and starts to recommend you to others. Think about everyone who walks into your business or calls you on the phone or approaches you at a networking event can be a benefit to your business. I have often recommended a business just because the person who represented the business was nice to me, even if they didn’t buy for me or make a donation to the charity I was promoting.