Advertisement Ideas: Are You Leaving Money On The Table?
I am so amazed by the lack of proactive thinking that is going on in corporate America today and how much money is being left on the table. I was out searching for a position to help supplement my income today and I ventured to the local mall to speak to managers of retail sporting goods stores about hiring me. When I asked one about team sales, (bulk sales made to specific teams), he said they don’t handle that on a store level. My reaction and thoughts were WOW!!! You are leaving money on the table. I thought that because I announce youth football in my community and I know that there is big market for cleats, uniforms, tee-shirts, hats, and more and immediately thought what would it take for this manager to take a few business cards to the local park on a Saturday and hand them out and drive traffic to his store. Then again we are dealing with corporate structures where an executive sits in an office in a different part of the country making decisions that he believes will work. Continue reading Advertisement Ideas: Are You Leaving Money On The Table?
