Advertisement Ideas: Forget The President!!!

I have learned over the years that in business it is important to leave politics at the door if you are going to succeed because when you engage in a political discussion it can go bad real fast and adversely affect your business. In today’s marketplace with the advent of social media it is important to forget the president and simply go about your business planning your work and working your plan making adjustments along the way. In the scheme of your day-to-day operations who the president is should not have an effect on your ability to market and attract new customers while also retaining your existing customer base. I have seen many businesses over the last 16 years suffer because they didn’t forget the president and as a result left money on the table or lost money. Such was the case for a local restaurant who is a staunch supporter of The Republican Party a large group from The Democratic Party was going to book an event at the restaurant however when they saw the photos of the republicans from the area on display they went elsewhere. I share this so as to remind you that many times your political views can hit you the hardest in the wallet for you never know why someone may choose to do business or not to choose to do business with you.

The key to remember when you are implementing a marketing campaign is to leave your politics aside and forget the president. I have witnessed so many people making political posts on social media when they should have been making posts about who they are and what they do and why you should do business with them. The way you choose to advertise is up to you however remember many potential clients/customers and many existing clients/customers read your social media posts and may be swayed not to do business with you because you have a different view than they do. You may think this is trite however people today are so wrapped in their ego that if they feel you bruised their ego they will look elsewhere to get products and services. The key is to forget about who the president is and to continue to strengthen your brand and increase your revenue by acquiring and retaining customers/clients. Continue reading Advertisement Ideas: Forget The President!!!

Advertising Ideas: Lessons Learned From Obama, McDonald’s And More!!!

Advertising Ideas:Lessons Learned From Obama, McDonald’d And More!!!

What can a U.S.President, a Fast Food Chain, and a a 3rd String Quarterback teach us about business? This week President Obama decided it was to much of a security risk to travel to Paris or to send a representative to Paris on his behalf. The newspapers and all the electronic media outlets were a buzz at what is perceived to be another gaffe for this president. Social media had people calling Obama, ODrama, Dumbo, and other derogatory names. I looked and I thought what if a business acted in the manner that OBama acted and received the negative push back how could they spin it and rebuild their reputation in the market place. The lesson that I learned from Obama is to make sure you are always putting yourself in a positive light so that you will always be perceived as someone to know, like, and trust as consumers like to do business with people they know like and trust. If you look at the Obama presidency you can learn many lessons of what not to do so as to avoid the downfalls of negative public relations. There is a saying that one oh crap ruins a thousand at-a-boys. If you truly want to be seen in a positive light then you must present yourself in a positive light especially if you are a high profiled individual. People are going to watch what you say and what you do and they may forget that but they will not forget how you made them feel. So when you are doing business, networking, advertising, posting on social media make sure you leave people feeling good.
As I was watching the NFL Divisional Playoffs I saw this McDonald’s Ad for the first time and I thought McDonald’s has done it again. They created another ad campaign that will be remembered and relate to their target audience.Though it has been over 16 months since my last McDonald’s Purchase I have always looked to their marketing campaigns for lessons. If you notice the characters in the ad you will notice that most of them will resonate with the 25-54 crowd who today has children and that is one of the biggest consumer audiences for McDonald’s.The first lesson learned here is to know who your target audience and to deliver a campaign that will be resonating, entertaining, and relevant . The second lesson is to create something that will get people talking thus creating a buzz around your business. Many consumers want to feel good about supporting the companies where they spend their hard-earned money. After spending money at McDonald’s those who choose to do so have said that they feel good about their purchases because of the perception that McDonald’s cares about the community. One thing I have learned is that it is important to create a warm fuzzy feeling with existing customers and potential customers like what McDonald’s did here with this commercial. Continue reading Advertising Ideas: Lessons Learned From Obama, McDonald’s And More!!!

Advertisement Ideas: Hey Mitt and Barack Stop The Mudslinging!!!!

This blog entry was brought on by the amount of people I hear complain about all the mudslinging going on in politics. I think it is time we put and end to all the mudslinging not only in politics but in all aspects of our society. Imagine if all politicians and all companies began to stand on their own merits and espouse the value and benefit of electing them or the using their product. The mudslinging has trickled down so much that it has created a problem in schools and other activities as it has now become normal to bad mouth people. I have found that successful people do not need to bad mouth others. Successful people are able to build themselves up and show how they are of value and service to others. Part of the problem is that the general public begins to accept the mudslinging as normal and they become desensitized to it. Imagine id these two candidates came out and stated what their accomplishments were and what their plans are instead of bashing each other what would happen? This will not happen as the general public has bought into the idea that this is the way things are done. As a result IBM who makes a good product and Apple who makes a good product decide to tear each other down in their respective commercials and they both lose market share. We have seen this with Samsung as well poking fun at the competition with their commercials. Locally the mudslinging has trickled down to Home Depot and Dolphin Carpet and Tile as they now are both airing commercials that are negative. Continue reading Advertisement Ideas: Hey Mitt and Barack Stop The Mudslinging!!!!