The Turning Point!!!!

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Since March of 2020 I have seen much turmoil in The Unites States and I have looked for ways to turn it around. I have seen so much hate and vitriol that I questioned my spirituality and my messages. I have experienced name calling as I continue to fundraise for The American Cancer Society Relay For Life. I have had a difficult time finding full time employment. Through it all I continue to stay focused and connected to GOD knowing that there are better days ahead and all I need to do is turn it around. I know that one way to turn it around is to remember that we are all divine children of GOD and GOD wants us to prosper so we can prosper others. If we are to turn it around we must put our differences aside and do what is best for our communities. One great way to help build and strengthen our communities is to be of service and value to one another. If you get the chance to support a local business or a charity take that opportunity as it will open up channels to receive. A key way to turn it around is to realize that we all bleed the same.

Once we realize that we are more alike than we are different we can awaken spiritually and begin to help one another to turn it around. Now is the time to tap into our inner divinity and follow our purpose so we can grow personally, professionally, and spiritually. Now is our chance to heal the world and understand that we have a responsibility to think globally and act locally.

As we begin to heal the world we heal ourselves as we find that when we are of value and service that we turn things around. Instead of judging people look for the goo in them and applaud those who are making a difference. The time is now to use your talents for good to turn things around. If you begin to look at things differently they will change and you will be able to move forward in a positive direction of your goals. I have learned to focus on the good and to take the bad in stride for GOD never gives you anything you can’t handle. I have come to understand that if GOD brought you to it GOD will bring your through it.

GOD will make a way for you to turn it around. You simply need to be tuned in to receive and act upon the messages that are being given to you. The messages come in all forms so be aware and be awake so that you can act upon them accordingly. Remember there is always a solution to the challenges that are being put into our lives. Many times it is simply in stepping back and finding a way to turn it around that allows us to make the mind, body, soul connection to create the life we desire. Now is your time to turn it around.

Advertisement Ideas: Oh No Mr.Bill!!!!

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Many year’s ago there was a character on Saturday Night Live, Mr. Bill and he would get into all types of difficulty and would exclaim oh no!!!! Today(5/21/2019) my day morphed into a Mr.Bill type day leaving me to wonder how do some businesses manage to thrive despite their management team. The day started off on a good note as I was out collecting donations for The American Cancer Society Relay For Life most everyone was nice but there were some that simply don’t understand the importance of relationship building and building strategic partnerships. I understand most places I went they didn’t know me and that I was interrupting the flow of their business however it doesn’t cost anything to be kind. I went into Anthony’s Coal Fired Pizza and they are very good supporters of Relay For Life and I appreciate all they do for the cause however today they dropped a few notches as The Manager said I couldn’t go table to table to collect so I asked if I could stand outside the restaurant or if we can set up a day to simply do a collection she said no which I didn’t mind. What I did mind was the manner in which she talked with me she seemed to think I was beneath her. If only she knew the reach I have and how I could be a great ally. I encountered this no soliciting allowed attitude in many places that I went and I thought wow you are cutting off your nose to spite your face. I thought this way as I would have done a live video( My last Live Video had over 1100 views) and promoted the restaurant given the restaurant a good review and strengthened a business relationship. When I went to Habit Burger I simply disobeyed the GM’S wishes and was successful as one patron gave me a $20 donation. I later called their corporate office and had a nice interaction with the marketing director who in turn sent me details to host a Give Back Night there. I told her all The GM had to do was say we don’t allow soliciting however we do offer a way for your organization to fundraise here is our flier how to set up one of our Give Back Nights. The gentleman at McCallister’s were very arrogant and condescending as they told me no. I can accept a no even if I don’t understand why anyone business would say no to someone who has a proven track record of over 20 years of fundraising for The American Cancer Society. They could always take a minute and check out www.relayforlife.org/sunrisetamaracfl and see I am The #2 fundraiser with over $4500 raised.

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Had the people in leadership roles at these restaurants taken a step back and seen the big picture perhaps their sales would have increased a bit. I have come to learn that there are always going to be those are so worried about complaints that they simply have programmed themselves to say no to everything. Many times they simply don’t see the benefits that someone brings to them and are so set in the ways that they lose out on the many opportunities that are presented to them.

I know going uninvited and putting people on the spot may not be the best way however many times it works and people respond in a great way like the time the hair salon owner said sure you can make an announcement and one of the patrons donated $40 or the time the ophthalmologist asked what type of donation I was looking for and I answered whatever you are comfortable with and he wrote a check for $100. Yes I have encounters some people who made me feel like Mr. Bill however I have also encountered people who have shown respect and appreciation for what I am doing. I have come to understand that not everyone is as advanced in the sphere of cause marketing as I am and many times employees of larger corporations are not empowered or inspired to think outside the box.

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So the next time someone comes into your business seeking support you should look at the benefits and be open to what they are doing for they may have a large following that can become your client/customer. Imagine if the managers and general managers of businesses were empowered to do local area cause marketing how much more profitable a business would be.

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A few years ago I approached Hungry Howie’s about supporting The American Cancer Society Relay For Life and Xavier was very happy to help and donated 10 large pizzas and each year since has supported our effort to help those touched by cancer. In return Hungry Howie’s has gotten my business and promotional videos and an outstanding revenue. I share this to show you how to avoid those Oh! No! Mr. Bill moments in your business.

Advertisement Ideas: Missing The Boat!!!

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I am amazed about how people go about things in business that I think many are missing the boat. Today (3/6/2019) I went to a job fair to meet with the 2 large radio station companies in the market so I could leave them my demo cd. The first one I went to said oh we are sponsors of the event and I don’t know what to do with this. I responded it take it back to the station and give it to your program manager. She looked at me like I was speaking a foreign language then again to her maybe I was as this is South Florida after all. I walked away thinking this is a job fair and your company didn’t bring someone from human resources. I am a firm believer of you never know who is coming to your table or through your doors so be prepared for every case scenario. The other radio company had their director of traffic there who gladly took my demo tape and asked me to follow up on line. I even had the opportunity to give my demo tape to The Florida Panthers Human Resource Director. I share this as networking is a key component to being successful. When you put yourself out there you are going to meet people who can be of service and value to you while you can be of service and value to them. The key is to be prepared and have your people prepared so you don’t miss the boat.

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Many times I call on businesses to support my charitable endeavors with The American Cancer Society Relay For Life and many times I encounter those that are missing the boat as they don’t understand the concept of cause marketing or they don’t want to hear how someone can be of service and value to them. Today (3/6/2019) after attending the job fair I stopped by a plaza to go business to business to promote The American Cancer Society Relay For Life and also collect donations. Most every business in the plaza was receptive however there was one that was a bit arrogant and non-receptive, Catering By Joel’s Place. This is the same business that I called a few weeks ago to get a quote for a party that I was hosting and he never returned my phone call. He stated I have been in business for 27 years and everything is by appointment. I told him then maybe he should keep his door locked and that he was leaving money on the table. He said I don’t need you telling me what I am doing. I said thank you and I left. As I walked out I thought wow here is another closed minded individual missing the boat for he didn’t even want to dialogue with me. I understand he doesn’t know me and doesn’t know about the 8000 people I reach on social media or all the events that I am involved in or people that I know that possibly could do business with him. His arrogance and lack of being open to listen now earned him a negative review and lost me as a potential customer. Remember that every conversation has opportunity and to not miss the boat by being arrogant or too busy to talk to someone.

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I used to take my Grandmother, when she was alive, to Monti’s and the food was good. I was in the area yesterday (3/5/2019) promoting The American Cancer Society Relay For Life at about 10:45 AM figuring it was prep time for lunch i stopped in to see if they can help me. The 1st words out of the gentleman making pizza was I am too busy for this. Another gentleman came up and reluctantly gave me a dollar and told me to leave as they were too busy. I left thinking again another business that is making money but could be doing better if they weren’t missing the boat about being kind to anyone who comes through the doors. I share this with those who own businesses to make sure you are treating people who are coming into your place of business with respect as you never know who they might be and how they can either affect your business positively or negatively. I fully understand that I am coming into these businesses unannounced and uninvited however I have been doing fundraising this way for over 40 years and have have had much success. There is a huge value in engaging with people especially someone who knows and understand cause marketing.

If you are going to stop missing the boat you must go out and share who you are and what you do and why people should do business with you. You were born to be on the boat and have that boat reach its destination for success with you on board. Stop missing the boat and realize that everyone that you come in contact with can be of service and value to your business. Sometimes it is as easy as simple hitting the street and sharing your business or non-profit activities with others. Be bold and get on board your boat to success.