Advertisement Ideas: No More Excuses

Advertisement Ideas: Stop Making Excuses and Do Something

Magic Johnson didn’t make excuses when in 1992 he was diagnosed with HIV, his performance in the NBA All Star Game that year was amazing. I chose Magic as my lead example because he could have said poor me, however he used the resources he had and stayed on a regiment to keep him healthy. When the economy wasn’t so good and most people were pulling money out of the community Magic was expanding his commitment to the community.

 The Magic Theatres created jobs during the build out and continues to provide jobs in the community all because Majic Johnson didn’t make excuses. Continue reading Advertisement Ideas: No More Excuses

Advertisement Ideas: Building Isn’t Enough!

Advertisement Ideas: Building Isn’t Enough

Kevin Costner hears and acts upon the voice,”Build and They Will Come,”

    We all remember the scene in Field of Dreams where the voice says build it and they will come, well people did come, then again it was a movie. Due to the large promotion of the movie many people trek to the movie site in Iowa. The Convention and Visitors Bureau for the area lists in in the attraction section. They have  a marketing director and a special events coordinator to keep the traffic coming. What are you doing to create your Field of Dreams? Continue reading Advertisement Ideas: Building Isn’t Enough!

Advertisement Ideas: Is Your Plan On Par With NIKE

This is probably the most recognizable logo of all companies in the market place today? What are you doing to brand yourself?

Advertising Ideas: Is Your Plan On Par With Nike

I am often asked, How do I  create a plan that will get me the results that NIKE gets though I don’t have a Nike type budget? The answer is to lok at what NIKE did in the beginning. Nike was first introduced to the world by Steve Prefontaine, whose coach specially designed running shoes for him while Steve was running for The University of Oregon. The shoes were seen and people began to inquire about them  and the coach found a manufacturer. The name Nike was adopted as it comes from Greek meaning goddess of Victory. The SWOOSH logo is a graphic design created by Caroline Davidson in 1971. It represents the wing of the Greek Goddess NIKE. Continue reading Advertisement Ideas: Is Your Plan On Par With NIKE

Advertisement Ideas: How To Pay It Forward

Advertisement Ideas: How To Pay It Forward

When I do consultations with businesses I am often asked how can I pay it forward. I usually answer find a charitable cause that you are passionate about and research programs that you can participate in and then create a marketing strategy that will promote how you are paying it forward. One of the charitable causes I am involved with is The American Cancer Society Relay for Life in which I participate annually, this year my website that you can visit to make donations is http://main.acsevents.org/goto/jdogg1.  I mention this as I use my involvement in this cause to garner free publicity for my business. Last year I wrote an article JDOGG Barks to Assist Cancer Patients, this article appeared in several local newspapers, and on many radio station web sites as a result of paying it forward I was able to garner a few emcee bookings. Continue reading Advertisement Ideas: How To Pay It Forward

Advertisement Ideas: Make It Happen With Catchy Content

As I sat at the Dunkin Donuts Tonight doing my radio show, Get Motivated With Jonathan “JDOGG” Lederman heard on Monday from 7-8 PM EST at www.blogtalkradio.com/thirdeyeradio1 I realized that with catchy positive phrases based in a spiritual perspective the media and those around you will pay attention. Tonight I had Reverened Bryan Anthony on from Orlando his observastions were incredible especially the acroynym for TRUST(Together Responsible Understanding Sharing Together). Continue reading Advertisement Ideas: Make It Happen With Catchy Content