Advertisement Ideas: Assert Your Talents!!!

I have often stated that when you can find a good mix between spirituality and business you will be rewarded. It is when you use your talents for good that you begin to be rewarded. In coming from a spiritual base you will have those who will not understand you and will do all they can to block you from success. In business when you begin to conduct yourself driven by spiritual laws you will see that not only does your business life improve your personal life also improves. It is when you use your talents that you are prospered. So many people have talents that they do not assert because of coming from a place of lack instead of a place of abundance. I witness daily so many talented people who can be doing better financially if they would only realize that they have a talent that the world wants. I have seen so many people work from fear that they never thrive and are in the same place today as they were a year ago. I have observed many businesses go out of business because they didn’t use their talents to better themselves and others.

One of my talents is the ability to speak to total strangers and engage them in conversation. I have been able to use this talent now going on 17 years for The American Cancer Society Relay For Life. Sometimes my fearless approach brings on some complaints because people don’t know my story and many don’t want to hear my story or many don’t understand that using my talent in this manner works for me. I ask you how many people have you shared your business with today, how have you promoted your talent, how have you built value. In using my talent over the last 16 years in this manner I have been able to raise over $35,000 for The American Cancer Society. In the course of doing this I have managed to have my fair share of complaints because when you do things differently others will not understand. There are those that say I am too over the top or that this is not the way to fundraise. I always look to see how they are using their talents and improving their personal, professional, and spiritual lives. I then take a deep breath and realize that they haven’t come to the understanding that it is okay to assert your talents. Continue reading

Advertisement Ideas: Turning Browsers Into Buyers!!!

If you have worked in retail you have heard oh I am just looking. When I hear this I ask what are you looking for? By doing this I get an idea if the customer is truly interested or is wasting my time. In not asking yes or no questions you open up the dialogue and thus you increase your chance of turning a browser into a buyer. I work with Celebrity Sports in Plantation, FL and I believe that everyone who walks into the store can be made into a customer. When I am in the store I make it a point to start conversations that will lead me to show the customer something that will peak their interest and as a result they will make a purchase. In knowing the merchandise and being able to show the customer what we have increase the opportunity to turn them from a browser to a buyer.

When I graduated from Hofstra University in 1987 I went to work for The Oaktree Men’s Clothing Store in Boca Raton, FL as a management trainee. With in 3 weeks I was the #1 salesperson in the country for this division of Edison Brothers Stores. I was asked by The Regional Vice President How I managed to be #1 in the country in a short period of time. I simply replied I turned the browsers into buyers. He then asked how did I do that. I said I greeted everyone within 5-10 seconds of coming into the store and asking them what brought them to Oaktree today. In doing so I began to build relationships with customers who then became regular customers. I remember a businessman from Chicago came in and was seeking casual wear for meetings he was attending and I helped him and he said he came into town every 3-5 weeks. I told him stop in when you are here and see our new arrivals. It turned out that he did just that and on average spent $300 with me. In getting to know your customers you can turn them from browsers to buyers.

I am asked by people all the time JDOGG what of you do not have a brick and mortar business and you aren’t selling tangible items then how do you turn browsers into buyers? My answer is by having a service that they seek and building their trust after all people like to work with people they know, like, and trust. If you have a website make sure you have a page where they can book your services and pay for them ahead of time. If you have merchandise like CDS, DVD’S. Books, and other materials make sure they can order hem and pay for them. In having a strong call to action you will be able to turn browsers into buyers.

Many of us spend an inordinate amount of time networking and we find ourselves dealing with many browsers. The question is how do we turn these browsers into buyers. The answer is to have something they desire, something that solves a problem, something that is relevant and resonating. It is important to follow-up with everyone who you get a business card from within 24-48 hours with a clear and consistent message that has a strong call to action at the end. I strongly suggest setting up a one on one and finding out what they are looking for and letting them know how you can be of service and value to them.

As many of you that read this blog you know I host a TV Show, The Anything Bucket, which airs on WRPBiTV. I invite many people to be on the show and give them the option of buying a fully edited clip of their appearance on my show for $200, which is a great deal to have a very useful tool to turn browsers into buyers. I explain the value of having the clip and how it can be used on their website, across social media platforms, and in all their marketing materials. I have found that those who purchase the clip and use it effectively increase their brand awareness and their cash flow. I have seen many of the people who came into the studio as browsers become buyers because my producer and I explain the value and how if they follow our suggestions they will have some success. I do not sell everyone the clip and I understand not everyone will be a buyer. The key is to have the mindset to always be closing in order to turn browsers into buyers.

Use your platforms to turn browsers into buyers!!! Stay Positive!!!