Advertisement Ideas: How Creative and Proactive Are You?

I always ask the question to my clients, How Creative and Proactive Are You?  I ask this question as these two elements are very important to growing a business be a brick and mortar business or a home based business. Many time I find that the reason a business is slow is that the owner may lack the creativity needed to gain recognition and to build their brand. I also find that many business owners wait to react instead of planning and implementing programs that are proactive and thus keep them ahead of the competition.

 A great example of being creative and proactive would be to capitalize on the latest Ralph Lauren Controversy of their outsourcing the manufacturing of  the USA Team Uniforms to China and to promote that your products in your brick and mortar business are made in America. Many years ago there was a campaign Look For The Union Label that  increased revenues and brand recognition for those that participated.

By looking for current issues and capitalizing on them you can increase your brand awareness and continue drive business. Another Example of creativity and proactivity is to capitalize on the upcoming election. Imagine running a campaign that gives a special rate on your products and services if someone presents their voter registration card to you. You could promote this in all of your ads, on your social media, and in your communications. Continue reading Advertisement Ideas: How Creative and Proactive Are You?