Advertisement Ideas: Proactivity Leads To More Cash!!!

Today I received a great email offer for Tropical Serenity Massage and Spa who is offering a great special for every Monday in March and of course calling it March Madness. In sending this email out today they have planted a seed and I am considering going to the spa in a few weeks. In being proactive and implementing a timely marketing strategy such as an email marketing campaign you will be proactive instead of reactive in the market place and as a result increase your cash flow. I have a friend Heidi Richards Mooney who has a book Quirky Marketing Ideas that those who purchase and implement the ideas generally increase their revenue.

The key is to be proactive and have a strategic plan that will build your brand’s recognition and create a buzz about your business. For example look up National Hot Dog Day and revolve a campaign that incorporates that day. If you have a brick and mortar business hire a Hot Dog Cart and give out Free Hot Dogs and promote this is all your advertising. If you are a business coach find a restaurant that specializes in hot dogs and host your workshop there on National Hot Dog Day. The idea is to make a plan and work your plan so that you can increase your cash flow and strengthen your brand. In doing something special on these unique days you enhance the customer’s experience and they will come back and refer business to you.

Advertisement Ideas: Ways To Be Proactive And Increase Cash Flow!!!

Relay for Life is a huge community event that brings people together to help those touched by cancer by raising funds for research, education, advocacy, and services. This is a yearly event in many communities across America. If you visit www.relayforlife.org you can find a local Relay For Life In Your Area and you can form team, become a sponsor, or donate. The Relay For Life that I am The Fund The Mission Lead for is The American Cancer Society Relay For Life of West Boca Raton, FL taking place on May 2, 2015 at Olympic Heights High School from 12 PM – 12 AM. If your business knows about this event now you can plan on doing things to become involved that will give you positive exposure in the market place. People like to do business with those they perceive as being involved in the community. A few years ago Hungry Howie’s Pizza supported my efforts in Relay For Life and as a result when I want pizza I call them. Their donation of 10 large pizzas for a pizza lap paid off as they picked me up as a customer and have had an advocate for them ever since. Think about it you own a business and you support The American Cancer Society Relay For Life and you mention that across your social media platforms, in your print advertising, in your electronic marketing, on all your print literature and all things related to your business. Attending a Relay For Life is a great way to network. By paying it forward and being proactive you will increase your cash flow. Continue reading Advertisement Ideas: Proactivity Leads To More Cash!!!

Advertisement Ideas: Lessons Learned From Relay For Life!!!

As I watched this video of one of my Relay Idols, Jeff Ross, A member of The American Cancer Society Relay For Life Hall Of Fame. Jeff’s lessons from this presentation can carry over to almost any business model when it comes to marketing and delivering your message. The key is to be consistent with your message. Jeff’s passion for The Relay For Life teaches us that if we are to attract and keep clients/customers we must be passionate and consistent. We also learn that having a team that can lift you and promote you will help you to succeed in business.

Relay for Life teaches us the importance of planning, implementing and evaluating a project so that we can grow our business. Relay shows us the importance of advertising as with put promotion and advertising people do not find us and if people do not know about you and how to do business with you they will go elsewhere. Relay teaches us about brand recognition, now that I have been involved in Relay for Life for over 15 years I can spot that logo a mile away. Relay teaches us how important it is to make our customers happy and why we need to turn our customers into advocates. We learn that when we deliver what we promise and give people a reason to engage with us that we increase the chance of them becoming a customer. Relay teaches us to overcome excuses as many people will tell you why they don’t want to be involved or why they do not want to make a donation this is like someone making excises why not to do business with you. Relay teaches us how to use the logo so it is used in a way that gives people a good feeling so that they will want to do business with us. Relay teaches us the importance of knowing your target audience so as to effectively market to them. The way you attract a 21-year-old is different from the way you attract a 75-year-old. Each demographic that you seek has a different way that they will resonate with you. Continue reading Advertisement Ideas: Lessons Learned From Relay For Life!!!

Advertisement Ideas: Put Out Or Get Out!!!

In the ever evolving market place where social media seems to be taking over it is still important to get out from behind the computer and put yourself out into the market. I have written many times about the 3 feet rule and the importance of getting out into the community. You can have all the social media sites in the world but if people don’t know about them they do not serve you well so it is important to get out and let people know who you are, what you do, and how they can connect with you. One key when putting yourself out there is to answer the question how you can be of service and value to the people you come in contact with.

Advertisement Ideas: Ways To Put Out Instead of Getting Out!!!

When attending networking events it is imperative to get to know a few people at the event. Do not try to get to know everyone build relationships one event at a time and each time you go to the event greet the people you meet and then set a goal to meet 3 new people so that you build your data base and also strengthen relationships. Think of the one thing you want to offer those you meet and then how you will follow up. The idea is to pick a lane and stick to it. As you build relationships through networking you will find that you are able to convert people into clients as you continue to be of service and value. Continue reading Advertisement Ideas: Put Out Or Get Out!!!

Advertisement Ideas: What The Ice Bucket Challenges Teaches Us!!!

Advertisement Ideas: What The Ice Bucket Challenge Teaches Us!!!

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The ALS (Lou Gehrig’s Disease) Ice Bucket Challenge translates into any language. As I was watching all the videos of people taking The ALS Ice Bucket Challenge I began to think about all the lessons that this teaches us and how it relates to delivering your message. What began as a way to honor and support Peter Frates, who is a former Boston College Baseball Player who was diagnosed with ALS, by raising awareness and funds for The ALS Association, www.alsa.org , has morphed into a world wide phenomenon where it seems everyone from a local coach to someone like Former President George Bush is taking the ice bucket challenge. Some like Charlie Sheen dumped $10,000 over his head and challenged his colleagues to do the same and donate the $10,000 to The ALS Association, www.alsa.org. Verne Troyer put a twist on it dumping milk over his head while eating a cookie. The ALS Ice Bucket Challenge has taught us that if you have the right message targeted to the right audience and utilize the right platforms you can be very successful. In the time frame of July 29 – August 22, 2013 The ALS Association raised just under $2 million in that same time this year due to The Ice Bucket Challenge they have raised over $40 Million.

ESPN recently did this story on Pete Frates who is the inspiration behind The ALS Ice Bucket Challenge. Now to look at what The ALS Ice Bucket Challenge teaches us.

1: Taking action and having the right motivation leads to success

2: Being creative in how we deliver the message garners attention and creates positive results

3: Developing a following and having them become advocates builds awareness and support Continue reading Advertisement Ideas: What The Ice Bucket Challenges Teaches Us!!!

Advertisement Ideas: Okay America It Is Time To Wake Up!

This is a call for all Americans to Wake Up especially business owners and non-profit leaders who are making excuses and not thriving. It is time to understand that until you all get together and work toward a common goal nothing will change. I met with a business owner today in a shopping plaza and he said my business is off because of the high price of gas? I recalled the scene from Animal House where Hoover covers his mouth and says B.S. I was tempted to do the same thing as it was just another excuse that business owners like to make. I didn’t I asked when was the last time you did an intensive advertising campaign with a specific strategy geared to not only drive business but to increase revenue? His answer I haven’t I do everything via word of mouth. Hello, time to wake up Mr. business owner. It isn’t the price of gas it is the fact that you don’t have a current advertising campaign. I pointed out that he was in walking distance to the town houses and single family homes around the plaza. His answer so. The point was if he did a targeted campaign to those people and gave them a reason to come to his business he may see an increase in business. Again it is time to stop making excuses and to take action and stop blaming gas prices and other outside issues.

I called on a business this week to invite them to come on my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM. Their initial response was you are catching us at our busy time of the year. I answered well I thought you might be able to find 30 minutes to come up to the studio and tape an 8 minute segment to make sure you were busy all year round as my show reaches over 50,000 viewers each week of which 77% are in your immediate service area. He then said he might want to come in. I said okay sound great when would you like to come do a taping. His answer I have your number I’ll get back to you. I stated okay. As I hung up the phone I thought wow another business that needs to wake up. Here a business had a chance to be on TV for 8 minutes and they had to think about it? Again another person to wake up.

The reason your business or non-profit isn’t flourishing has nothing to do with the economy, gas prices, competition, or other factors it has everything to do with you and you’re not taking advantage of opportunities. It is time to wake up America and be proactive with your marketing. Continue reading Advertisement Ideas: Okay America It Is Time To Wake Up!

Advertisement Ideas: Video Killed The Radio Star!!!

As I was sitting down to write today’s blog entry I thought of a new buzz word that I heard this week, Digital Footprint. It was at this moment that the song from The Buggles, Video Killed The Radio Star popped into my head. As I listened to the song I began to think of the transition advertising has made over the last few years. People used to look for information in the print media and now the majority of the consumers that may be looking for your products or services are seeking the information via the internet. Radio used to produce great results for musicians now it is video and internet streaming. In today’s market if you do not have videos in your marketing arsenal you will be like the radio star mentioned in this song.

On August 1, 1981 MTV launched and revolutionized the way music was presented to the world. MTV is definitely leaving a digital imprint on the world as they now celebrate 33 years on the air. MTV took the lead and over the years others have followed suite such as VH1, and The Country Music Channel. Being a pioneer in your field and leaving a digital important are two important components that will lead to success in your business. The old adage if you are not growing you are dying comes to mind when understanding the importance that video plays in your marketing mix. Continue reading Advertisement Ideas: Video Killed The Radio Star!!!

Advertisement Ideas: How To Create Positive Cash Flow!!!!!

Advertisement Ideas: How To Create Positive Cash Flow!

As a marketing and media relations specialist I am asked many times JDOGG how is this going to create positive cash flow? The simplicity of the situation is that advertising is meant to create traffic and by creating traffic and fulfilling the desires of the consumer you will create positive cash flow. The first thing you need to do to create positive cash flow is to understand what your client/customer wants. A great example is my customer wants exposure in the market place so I create a strategy for them to get this exposure and I charge fees for the program that they choose. In promoting their business and getting results I am able to garner a fee and thus create positive cash flow. A colleague of mine Ken Esrig speaks of putting yourself in a dollar bill sandwich where you put your name on the top of a paper with 5 dollar signs on one side of your name and 5 dollar signs on the other side of your name to illustrate that money flows to you and from you. It is important to understand that everything you do in business has a value and the key is to maximize the return on your investment so that you will create positive cash flow. The mindset should be one that I will maximize my message and that I will make smart choices and be open to receive so as to create positive cash flow. The question now is how do I create positive cash flow?

Advertisement Ideas: Ways To Create Positive Cash Flow!!!

To create positive cash flow you must put yourself in a positive money mindset understanding that you have enough and that there is abundance available to you. You must shift your mindset from the lack paradigm to the prosperity paradigm. Someone coming from lack uses words like I can’t afford, I don’t have a budget for that, I don’t see how this will benefit me. A person coming from prosperity says I can do that how much is I will find a way to do it, I am amble to fit it into my budget, this will benefit me. Continue reading Advertisement Ideas: How To Create Positive Cash Flow!!!!!

Advertisement Ideas: Why Do Internet TV??

Advertisement Ideas: Why Do Internet TV?

When you visit www.wrpbitv.com you see this photo as I am The Host of The Anything Bucket, which airs at 8:00 PM EST on Wednesday. A question that I am asked now as a host is why do Internet TV? The answer is quite easy because of the trend that more and more people are looking for alternatives to terrestrial TV and turning to the Internet as a source for their entertainment. This year an Internet TV Show, House Of Cards, has been nominated in 9 categories for The Emmy’s showing that this medium is a great way to help you to maximize your message. My show launched to an audience of 48,000 on August 7, 2013 with 77% being in my immediate market of Broward and Palm Beach County. Continue reading Advertisement Ideas: Why Do Internet TV??

Advertisement Ideas: Your Business Doesn’t Have To Be Slow!!!

Advertisement Ideas:Your Business Doesn’t Have To Be Slow!

As I sell advertising for La Bonita Kidz and Teenz, www.labonitakidz.com, I hear over and over my business is slow I can’t advertise right now. I always think why is your business slow? The answer is simple because you are not advertising and you are missing opportunities. I also think the reason your business is slow is you are shutting out ideas because of your programmed response of I am not interested. By not being interested in opportunities and not advertising your business remains slow. The reality is that your business doesn’t have to be slow. You have the power to drive traffic by being creative and proactive. I have covered this in this blog on several occasions and those who have used some of the ideas have shown a spike in their business.

Having an awareness as to what is happening in the marketplace will help you to increase your business. Ask yourself what pain do I take away? After you answer this question then you can come up with a plan of action to promote yourself effectively and create a desire for your products or services. This month baseball season started and I began to think how can one capitalize on the fact that people are going to be following their favorite team for 162 games and how can I use this to my advantage? The answer was to promote things like Pitch Like An All Star, where I teach people how to improve their copy writing and presentation skills. Or Hit a Home Run With Your Publicity, where I teach people how to secure free publicity through effective media relations. By incorporating the baseball theme you create something that is relevant, entertaining, and resonates with your desired target audience. Continue reading Advertisement Ideas: Your Business Doesn’t Have To Be Slow!!!

Advertisement Ideas: How To Be Perceived Positively In The Market Place?

Advertisement Ideas: How To Be Perceived Positively In The Market Place!!!

I recently goggled Peggy McColl after hearing her speak at The Superstar Summit in Fort Lauderdale, FL. I found many articles on the front page that called her a scam artist preying on the likes of aspiring authors.Other articles were written by her where she gave advice about becoming a best-selling author. I have never worked with her nor purchased any of her products thus I can not make a definitive judgement about her, however if I based my decisions on the articles I read I would have to think twice about giving her my money. This led me to the question of what are people saying about you? I also asked what is my reputation like? This then led me to give you tools for creating a positive image in the market place.

Advertisement Ideas: Tools To Create A Positive Image In The Market Place

1: Your greatest tool is yourself and how you interact with others. Maya Angelo wrote the following and I believe this tool can help you in creating a positive image in the market place.

2: Utilize your satisfied customers to tout you with written and video testimonials. If you click on the testimonials on this page you can see what people are saying about me.

3: Address the negative press immediately, For example when I was featured in the newspaper several years ago for a monopoly game that I was developing for The Coral Springs Jaycees that didn’t come out on time. I immediately addressed it and then when the game was produced and distributed a retraction was printed from the initial story. This issue taught me that you must be upfront and transparent especially when dealing with the press. Continue reading Advertisement Ideas: How To Be Perceived Positively In The Market Place?