Advertisement Ideas: Jump Start Your Public Relations

 Like your car battery many times you will need a Jump Start for Your Public Relations. Public Relations is often a component of business that goes unnoticed or unpracticed because a business owner may not understand the intrinsic value of a good public relations campaign. A good effective public relations campaign can help not only to increase brand awareness but also drive business and expand revenue.

Public Relations is not something you do in the face of a crisis it is something you do everyday to build your image. It is a practice that when used properly to convey your message will help you increase your market share. The goal of a good public relations campaign is to put you on top of the consumers mind.  In my coaching sessions I often ask what is your public relations strategy? Many times I am told I don’t have one. I feel like doing the Family Feud Buzzer and shouting Wrong Answer. Every business be it a single owned and operated entity or a large corporation needs to have a public relations strategy. Without one you might as well shut the doors and cut the losses. I am told many times by people I don’t need public relations my business is fine and I do everything word of mouth. Hello, word of mouth is public relations and every customer interaction can increase or decrease your sales and the perception of your brand.  When you sit down to do your public relations strategy you should consider the following:

1: What is my core message?

2: How do I want to convey that core message?

3: What is the mission of the public relations campaign?

4: What is the budget for the public relations campaign?

5: How will I plan, implement, and evaluate the public relations campaign?

 With public relations your goal is to reach your target audience and entice them to do business with you and to recommend that others do business with you. To do this you must ask yourself how am I being perceived on the market place, what type of reputation do I have, how am I conducting myself with every interaction? These are important questions to ask as they will answer why your business may be off. This year as I offered my services to many businesses I have heard the economy this the economy that. I replied it is not the economy it is you to which many business owners had a negative response. I stated to ask what public relations strategy are you using? I was told I don’t do public relations I can not afford to, to which I said you can not afford not to.  The key to jump starting your public relations is to understand that it is an important component of your business and it can be done easily and daily. Continue reading Advertisement Ideas: Jump Start Your Public Relations