Advertisement Ideas:Is Your Brand Memorable?

When one sees this logo they immediately know it is Mercedes-Benz and it represents quality and class. I for one have stated that when I amass enough money to get one I will not buy one but instead I will buy a practical vehicle and donate the difference to charities for after all you can not take the Mercedes with you when GOD decides to call you home. I use Mercedes-Benz as an illustration as to how important the idea of having a memorable brand is. Think about it there are certain brands that have stood the test of time by making sure they were in the consumers face on a daily basis with a consistent message. Ask yourself if you are creating a memorable brand?

Advertisement Ideas: Some Memorable Brands!!!

When you ask most people about hamburgers they will mention one of these three as these have become the top 3 recognizable fast food restaurants in the world. Much of this is due to extensive marketing to drive people to these businesses because of the perceived value despite the fact that their food can kill you. I personally prefer Five Guys which does a good job with the use of testimonials in their restaurants. Five Guys is also not the most healthy choice but it is better that the three recognizable brands here.

Another thing that makes Five Guys memorable is the fact that they have differentiated themselves in the market place by creating an image that people have come to know that represents quality and good service. If you were to open up a hamburger place ask yourself how would I create a memorable brand? the answer is simple by flooding the market place with literature about the restaurant and giving the consumer a reason to come and buy your burgers. When you are creating a memorable brand you must determine your desired target audience, create a marketing program that will put you on top of the consumer’s mind, and you must have something that differentiates you from everyone else in your chosen industry.

These are 3 recognizable people in The Personal Development Field. If you are someone who is into personal development you most likely will be able to identify them. They have all created their own identity and have enticed many people to follow their teachings. They share a few things in common they have used strategic promotion to garner interest, they have become their own brand, they taped into their passion and found a way to monetize their passion and create a message that is relevant, entertaining, and resonating with their desired audience. When asked who their target demographic was they were able to give a precise answer this is important to know because you are not going to attract everyone. They also have surrounded themselves with a team of people to handle their marketing and public relations. They have built billion dollar businesses by having a plan and working their plan and never giving up. Continue reading Advertisement Ideas: Is Your Brand Memorable?

Using Charitable Involvement To Improve Your Bottom Line!

On April 8, 2014 I had the pleasure of hosting a give back night for The American Cancer Society Relay For Life of Boca Raton at Five Guys Famous Burgers and Fries. That evening we raised $66.32 our percentage of sales. This made me think why are more people not approaching businesses to do this and why are more businesses not doing this. I normally would not have gone to Five Guys if it were not for the fundraiser, however that night I received my business. About a week later I was meeting with The owner of The South Florida Gold of The American Basketball Association. Guess where I chose to meet? You guessed it Five Guys. Why because of there involvement with The American Cancer Society Relay For Life of Boca Raton. The point is that this is one way you can use your charitable involvement to increase your bottom line. In aligning yourself with a charitable cause and advertising the event you will attract people who may not have ever done business with and have an opportunity to make them regular customers.

After the event you can invite the charity to come and accept the check, take photos of them accepting the check, and then send out a media release to all media outlets about what you did for the charity. People may read the article and as a result want to set up a fundraiser with you or do business with you. In doing this not only do you increase your brand awareness but you also increase your bottom line. The more you promote your charitable giving the more recognition you receive. I am from the old school where I support the businesses that support me.

Dick’s Sporting Goods is a sponsor of The Lauderhill Broncos, a Pop Warner Football Team that I announce for. Guess where I shop when I need sporting goods and sports wear? You got it Dick’s Sporting Goods. In sponsoring local sports teams your business gains exposure in the market place and thus creates a buzz that puts you on the top of the mind of your target audience. As a result of your community involvement you increase your bottom line. Again you can leverage your team sponsorship by taking photos of the plaques on the wall in your location, doing a video, and having a representative at games thus strengthening customer relationships. The Lauderhill Broncos has 8 teams with an average of 26 players per team and each player will need cleats, practice shorts and practice jersey’s so if you are a sporting goods provider like Dick’s it makes sense to become a sponsor. The games are played on Saturday and after the games the players, coaches, and families need a place to eat so if you are a restaurant owner sponsoring the team has the potential to increase your bottom line. Continue reading