Advertisement Ideas: The Importance Of Cause Marketing!!!

If you are a frequent reader of this blog you know how deep my passion runs for helping those touched by cancer through my involvement with Relay For Life. I do my best to share Relay with as many people as I can especially businesses that can use cause marketing as a strategy to acquire customers and retain customers. I have partnered with many business like The Tijuana Flats in Tamarac, FL, The Chuck E. Cheese’s in Sunrise, and Skyline Chili in Sunrise, FL to do fundraisers and I have been very successful in bringing people to these establishments who normally would not have gone. As a result several of those involved in Relay have become regular customers at these establishments. I have had mush success with those who understand the importance of cause marketing. The key is to partner with a cause that you are passionate about and then leverage your involvement by mentioning it in advertising, through your social media, and in your media releases. The idea is that you never know who may come into your business because of your support of a cause.

I went to a McDonald’s located Nob Hill Road and Sunset Strip yesterday (4/1/2017) to seek support of Relay For Life and the manager told me you have to call the owner but didn’t have the owner’s number. I thought here is someone who is supposed to be looking out for the best interest of The McDonald’s franchise and should be astute enough to understand the importance of cause marketing. The interesting part of the interaction was that I was going to place and order but because of the manager’s attitude and lack of information to give me to contact the owner I left and went to SUBWAY and bought my meal there as they have supported Relay For Life. Think about it and do the math I would have sent about $8- $10 at McDonald’s but because of the manager’s lack of understanding of the importance of cause marketing another business received my business. The reason I share this with you is to show you that you must empower your managers to make some decisions when it comes to cause marketing because you may be leaving money on the table because of their lack of understanding the importance of cause marketing. $8-10 may not seek like a lot of money to be walking out the door but think about it how many people will see this story and not go to that McDonald’s and do you think I will be going back to patronize that location? Continue reading Advertisement Ideas: The Importance of Cause Marketing!!!

Advertising Ideas: Be Creative!!!

Two of my favorite cartoon characters are Garfield and Snoopy and my favorite charity is The American Cancer Society. 2016 Marks my 17th year as a volunteer with The American Cancer Society Relay For Life. In my many years of fundraising and promotions I have learned that to succeed you need to be creative thus I developed a fundraising program called The Snoopy VS. Garfield Challenge where people are asked to visit http://main.acsevents.org/goto/jdogg4 and make a donation and put Snoopy or Garfield in the comments and whichever character gets the most votes based on donations wins. It is very simple and easy to participate in. This fundraising triggered a thought about the importance of being creative in your marketing. In being creative you want to have a campaign that is memorable that resonates with your target audience. With the Snoopy VS Garfield Challenge I am looking for people aged 25+ who will know who each character is and who wants to help plant the seeds of hope and healing for cancer patients and their families. In using creativity and cause marketing people are seeing what I am passionate about and learning that when they use my services that they are supporting a cause that most everyone can relate to as cancer has touched almost everyone in one way or another.

Another creative fundraiser that I implemented was The Points For The Cure Football Edition, which helped to raise $21.50 for this relay for life. In having fliers and promoting it across football related platforms other relay participants ran a similar campaign. Now let’s translate this to your business if you have clients/customers that are football fans you can pick a team and do a special price based on the points that team scores or offer a discount based on the points scored. You can then market this across all your marketing platforms and thus generate more revenue simply because you were creative.

Years after this character was implemented by Domino’s Pizza people still remember the character. The Domino’s Pizza Avoid The Noid Campaign created a buzz and increased brand awareness and revenue. Think what can your business develop so that people will recognize your brand and be compelled to spend money with you.

I work with Celebrity Sports in Plantation, Florida and we have been very creative with our marketing bringing in celebrities like Rick Flair, Dwight Gooden, and Steve Garvey to sign autographs. All people who are in our target audience know who these people are and as a result we create a buzz about the store and increase traffic for the day of the signings thus keeping us on top of the mind of the consumer so that when they think of collectibles they think of us 1st.

DOING COMMUNITY SERVICE FOR OVER 30 YEARS

Since he was a young boy Jonathan JDOGG Lederman, The Positive Broadcaster, was committed to helping the community. He has always believed that service to humanity is the best work of life. His community service work spans over 30 years and includes many accomplishments. JDOGG is a returned U.S. Peace Corps Volunteer who served in The Philippines from July 2002 through February 2003. Prior to his serving in The Peace Corps JDOGG was very active in The Junior Chamber of Commerce where he was introduced to The American Cancer Society Relay For Life. Upon his return to The United States he reconnected with The American Cancer Society Relay For Life. In 2008 he was recognized with The American Cancer Society Hope Award. It is estimated that he has raised over $35,000 in his 16 years as a Relay For Life Volunteer. In July of 2012 JDOGG’s mother was called home to God after suffering a heart attack while battling inoperable metastatic lung cancer. In 2016 he is participating in The American Cancer Society Relay For Life of Sunrise and captain a team for The American Cancer Society Relay For Life of Boca Raton. He hopes to raise over $3500 and has set up donation pages at http://main.acsevents.org/goto/jdogg3 for The Sunrise Relay and http://main.acsevents.org/goto/jdogg4 for The Boca Raton Relay. He has raised $377 for The Sunrise Relay and $285.50 for The Boca Raton Relay. Please call 954-254-8227for additional information or for an interview request.

When you send out your media releases give the media an angle that will be relevant, resonating, and entertaining. As a result of being creative I was named DUO Magazine’s Thrillanthropist of The Month because of my involvement with The American Cancer Society.

Find ways to creatively promote your business daily. Post things that relate to your business that will entice people to do business with you.