Tag: Skyline Chili

Advertisement Ideas: The Importance of Cause Marketing!!!

Advertisement Ideas: The Importance Of Cause Marketing!!!

If you are a frequent reader of this blog you know how deep my passion runs for helping those touched by cancer through my involvement with Relay For Life. I do my best to share Relay with as many people as I can especially businesses that can use cause marketing as a strategy to acquire customers and retain customers. I have partnered with many business like The Tijuana Flats in Tamarac, FL, The Chuck E. Cheese’s in Sunrise, and Skyline Chili in Sunrise, FL to do fundraisers and I have been very successful in bringing people to these establishments who normally would not have gone. As a result several of those involved in Relay have become regular customers at these establishments. I have had mush success with those who understand the importance of cause marketing. The key is to partner with a cause that you are passionate about and then leverage your involvement by mentioning it in advertising, through your social media,  and in your media releases. The idea is that you never know who may come into your business because of your support of a cause.

I went to a McDonald’s located Nob Hill Road and Sunset Strip yesterday (4/1/2017) to seek support of Relay For Life and the manager told me you have to call the owner but didn’t have the owner’s number. I thought here is someone who is supposed to be looking out for the best interest of The McDonald’s franchise and should be astute enough to understand the importance of cause marketing. The interesting part of the interaction was that I was going to place and order but because of the manager’s attitude and lack of information to give me to contact the owner I left and went to SUBWAY and bought my meal there as they have supported Relay For Life.  Think about it and do the math I would have sent about $8- $10 at McDonald’s but because of the manager’s lack of understanding of the importance of cause marketing another business received my business. The reason I share this with you is to show you that you must empower your managers to make some decisions when it comes to cause marketing because you may be leaving money on the table because of their lack of understanding the importance of cause marketing. $8-10 may not seek like a lot of money to be walking out the door but think about it how many people will see this story and not go to that McDonald’s and do you think I will be going back to patronize that location? Continue reading Advertisement Ideas: The Importance of Cause Marketing!!!

Advertisement Ideas:Keeping Your Doors Open!!!

Advertisement Ideas: Keeping Your Doors Open!!!

   I was out collecting donations for The American Cancer Society Relay For Life of Boca Raton on Wednesday (3/23/2016) when I went into OXXO Cleaners and the gentleman said he wasn’t in a position to donate and was giving me a sob story about how he was putting money from other businesses into this cleaning business to keep it afloat. I began to ask him questions and give him some solutions.He said you know what I am going to give you a donation and he handed me a $20 bill. W discussed further ways that we can be of service and value to one another. I share this story to illustrate to you that messages are coming to you and it is time to wake up and heed the messages as things are happening for a reason. The idea is to be in a position to keep your doors open and to make a profit. I have often said and I teach that if business isn’t coming to you go out and find the business. I was an assistant manager at a Footlocker Store in Wellington, FL and I managed to beat all the projections because everywhere I went I would hand out my Footlocker cards. When we did a Friends and family promotion I would ask for 1000 of the coupons because I knew if I walked the mall and the area around the mall and went to the high schools in the area we would see a return on our investment. When I did this the first time I was told by a district manager that is not what the promotion was intended for. I answered did we or did we not just increase our year to date sales by 200% by doing it this way. I was told yes but that was not the intention. I started to wonder if you are not increasing your sales then why are you keeping your doors open. I often wonder how people get into a position without a vision of growth. Sometimes to truly be successful you must do things differently to keep the doors open.  Every where I have ever worked I have been sales oriented and have done things a bit differently. My first retail job at Oaktree Men’s clothing in 1988 was quite the experience as I became the top salesman in the country.I was asked how I did this and I answered I simple shared who I was and where I worked with others and when they came to the store I asked questions and was able to find what they were looking for and as a result made many sales. The answer to keeping your doors open is being proactive in the market place and doing things a bit differently than others.

I have always thought of myself as a problem solver. I have found that those who put judgement and EGO aside and listen to me become successful as I come up with practical solutions. In today’s market place if you do not have a web presence you need to develop one by defining your target audience and giving them a reason to come to your store. I have found that those who think they know everything stat to lose everything because they are not open to outside thinking. The solution is to see what is working in the industry you are in and find a way to be a step ahead of everyone else. If you are a sports related store you should be doing things that are sports related in your marketing for example You know every March that The NCAA Men’s Basketball Tournament Takes Place and is referred to as March Madness so why not do a special March Madness promotion that appeals to those who follow the tournament.  Every day there is a special day designated on the calendar so look up the special days and do promotions around the day. A great resource for marketing ideas is Heidi Richard’s Mooney’s Book Quirky Marketing Ideas.

The idea is to stand out from everyone else by being creative so that you can keep your doors open. When you come up with an idea it is important to implement it and promote it accordingly with enough lead time to make it effective. You can just say oh let’s do a 20% off sale today and put a sign in the window. You must plan the work and work the plan. It is paramount to go where you customers are and give them a reason to do business with you so that you can keep your doors open.

 A few years ago I partnered with Skyline Chili and did a monthly fundraiser that brought additional business to their Sunrise Location. I had a comprehensive plan which included making videos the night of the event to show people what we were doing. I would post these videos across social media and as a result over $5000 was raised for the charity which was 20% of the sales. I would also do shout outs on my radio show that I hosted at the time, Get Motivated with Jonathan JDOGG Lederman. If you want to keep your doors open you must be willing to do things differently. In this world there are two types of people action takers and excuse makers. Which one are you?

 

 

Advertisement Ideas: Why Community Involvement Works?

Advertisement Ideas: Why Community Involvement Works?

Image result for Jonathan JDOGG LedermanSince I was 11 years old I have been involved in some aspect of community service be it raising funds for The Muscular Dystrophy Association or today raising funds for The American Cancer Society Relay For Life. In my years of  doing community service I have found that businesses that place an emphasis on supporting the community tend to out perform those who do not? Why is this? It is because the average consumer likes to do business with those they perceive as giving back to the community.  A great example of  why community involvement works was witnessed by me when I approached The Skyline Chili in Sunrise, Fl. The proprietors Tony and Jenny were very open to the idea of doing give back nights for The American Cancer Society Relay For Life of Sunrise, FL . I had never eaten at Skyline Chili until the night of our first give back night   and since that time I have eaten there on several occasions. They have seen an increase in their business as a result of doing these give back nights as they support many charitable causes and have gained a reputation as an establishment that supports the community.  In supporting the community you receive positive advertising that you could not buy. In the case of Skyline Chili they received positive promotion on the radio show I hosted, mentions in videos done at the fundraiser, and mentions in my blog and across my social media.  In helping me and my cause they gained a customer and an advocate.

Image result for Jonathan JDOGG LedermanI had the privilege of doing a  fundraiser with Tijuana Flats recently as part of their spirit night program. The spirit night is a night where a charity receives 20% of the sales during a certain time for their organization. This gives Tijuana Flats great exposure and brings in people who may normally not have Tijuana Flats on the top of their mind. As a result of doing the fundraiser I learned about Taco Tuesday and now I am a regular customer. My spirit night raised $149 for The American Cancer Society Relay For Life of West Boca Raton. I spend an average of $11 as I get desert and sides with my Taco Tuesday Order. Do the math just from me alone they will get the money donated back. It was interesting The GM said to me that night “JDOGG I either give it to you or I give it to Uncle Sam I would rather give it to you,” I thought for a minute and it hit me by doing a give back night not only does he get positive exposure in the marketplace he also gets a nice charitable write-off that allows him to make a profit and as a result stay open and employ more people from the community. Continue reading Advertisement Ideas: Why Community Involvement Works?

Advertisement Ideas: Brother Can You Spare A Dime?

Advertisement Ideas: Brother Can You Spare A Dime!!!

Charitable Giving Up Slightly But Still Ailing Years ago I initiated a fundraising campaign, Brother Can You Spare a Dime, the idea was to ask everyone I came in contact with for a dime that would be used to take underprivileged children on a holiday shopping spree. As I introduced the program I made up donation jars with that slogan and placed them in many businesses. Every business that participated in the program was recognized in all the marketing materials for The Spreading The Joy Program run by The Coral Springs Jaycees, which provided a holiday shopping spree to underprivileged children.  The donation jars were one part of the fundraising process we also solicited businesses to sponsor children and they received much publicity. The Jaycees also set up collection days in front of high trafficked retail stores publicizing those stores. As a result of businesses supporting this effort the businesses received publicity which put them on top of the consumers mind.

giving.jpg Charitable giving should be an integral part of your marketing strategy. When you include your charitable giving in your advertising you show that you care about the community you increase the chance to procure new customers and retain existing customers as people like to do business with those they perceive to be giving back to the community.  In every business where I have had a management position or was the owner I always stressed the importance of charitable giving and how to leverage it to build a brand and increase cash flow. As a result I always saw an increase in business after I publicized my community involvement.

Advertisement Ideas: Brother Can You Spare A Dime!!! Success Stories!!!

I announce for The South Florida Gold and they have helped several charities with donations at their games including Veteran’s Outreach, Homeless Shelters, Nature Centers, and The American Cancer Society. As a result of charitable giving and sparing several dimes The South Florida Gold has donated over $2000 to charitable causes and continue to strengthen their fan base by strengthening the community.  Continue reading Advertisement Ideas: Brother Can You Spare A Dime?

Advertisement Ideas: How To Make Current Events Pay Off!!!!

Advertisement Ideas: How To Make Current Events Pay Off!!!

 

Barbara Walters stepped away from TV today after a 50 year career. She leaves a legacy of excellence and insight in the industry. As she was saying goodbye on The View I put on my business and marketing hat and thought how many businesses will capitalize on this current event and how many others will lose out on an opportunity.

 Think about it whatever industry you are in you can capitalize on the fact that Barbara Walters is retiring. If you are creative you will drive business to you. Here are some ideas:

 1:You have a restaurant or club you can host a Barbara Walters look a like contest and give out prizes. You could promote this in all your marketing material.

 2: You have a brick and mortar business and you can host a chance drawing for Barbara Walters memorabilia.

 3: You can do a Tribute to Barbara Walters and offer a special promotion like buy one item get the next item 50% off. If you are a life coach, personal trainer, or other service type business you could run a program in honor of Barbara Walters 1st session $50. Continue reading Advertisement Ideas: How To Make Current Events Pay Off!!!!

Advertisement Ideas: From Conception To Inception!!!!

Advertisement Ideas: From Conception To Inception!!!

 Advertising, marketing, public relations,  and media relations is much like the cycle of having a child. The child is conceived and grows in the womb and then is delivered into the world. A good marketing, advertising, public relations, or media relations program takes on much of the same process as the idea is conceived  and developed then presented then brought out into the world. The key is to be able to go from conception to inception so as t strengthen your brand and create brand awareness. In creating brand awareness much like in creating a baby it takes time for the idea to incubate and develop. Once the idea is put out into the world much like the new-born baby it must be nurtured and guided so that it begins to mature and thus deliver the message that you intend it to deliver. As a baby grows and begins to talk it communicates exactly what it wants. Your advertising, marketing, public relations, and media relations program should do the same.

Advertisement Ideas: From Conception To Inception Consistency Is The Key!!!

 In August on 2013 I launched a TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT.  The key to the success of the show has been that I have stayed consistent from the inception point until the inception point. There have been a few tweaks along the way as the original intro was changed to reflect the message of the show and that is to be an information source while also being entertaining for the viewers. I have interviewed many guests and have several shows available on demand at www.wrpbitv.com. The show launched with an initial viewers ship of 38,000 and today reaches over 50,000 in 145 countries.  In being consistent with my approach I have been able to secure guests. In being consistent in the promotional process I have been able to utilize social media such as Facebook, LinkedIn, and Twitter to grow an audience. Having the show information on my business cards has helped to build an audience. After inception adjustment and changes will be made, however if your message is consistent you will continue to have excellent brand recognition and awareness. Continue reading Advertisement Ideas: From Conception To Inception!!!!

Advertisement Ideas: What’s Your Problem?

Advertisement Ideas: What’s Your Problem?

 As you begin to develop you advertising program you must recognize your problem and understand how a properly planned and implemented advertising program will solve the problem. When I approach people to advertise with the many avenues that I represent like www.labonitakidz.com, www.miamifuryfootball.com, or www.spicemiami.com, I hear I am not interested or that type of marketing and advertising won’t work for me. That is a part of the problem as your lack of interest may have just cost you the potential to reach new people and thus strengthen your brand or you may have decided that it won’t work for you and lost out on an opportunity to work with someone who can make it work for you. I hear I can’t afford to ad more advertising at this time to which I  say  what if you were to cut what you are doing with someone else in half for example instead of a full-page ad with them runs a 1/2 page with them and run a 1/4 page with me and then you can run 1/4 page somewhere else thus giving you more exposure in the market place. I hear things are slow and I can’t afford to advertise. To this I say advertising should be done when it is slow and when it is busy as the consumer perceives that a business that is advertising is a strong business.  So now what is your problem? Continue reading Advertisement Ideas: What’s Your Problem?

Advertisement Ideas: Navigating The Public Relations Maze

Advertisement Ideas: Navigating The Public Relations Maze

 Jonathan JDOGG Lederman accepts a Certificate of Appreciation from Paul Spence, President of The Lauderhill Broncos, in recognition of his announcing services that he donated during the season.

This is an example  of a great Public Relations Opportunity if you know how to navigate the maze and reach the right people. In many occassion people doing public relations for their business or non profit organization find themselves in a world that is confusing and hard to understand that they haven’t been exposed to in the past. The world of public relations can be comlicated at times, howver with this blog entry I hope to simplify it so that you can maximize your message.

Advertisement Ideas:  The Steps to Effectively Navigate The Public Relations Maze

One key element to remember when doing public relations is that it is not a sometime thing it is an everytime thing. This means that everything you do in your business or with your non-profit should encompass some public relations aspect. There are many steps to navigate the public  relations maze:

1: Know the message you want to deliver- What is your objective in promoting and giving information?

For example if your purpose of your message is to drive more people to your web site you want to give people a reason to go to your website. For example you are giving away a free study about something in your industry that will help your current clients and potential clients thus announcing the give away in an enticing way and then capturing their email address you can build a list to send more valuable offers. You can also then send out media releases to your media list announcing how you are being of service and value to those you serve. Continue reading Advertisement Ideas: Navigating The Public Relations Maze