Advertisement Ideas: Getting High!!!

If you want to get high in business you must commit to working hard and maximizing your message. If you want high revenue and high brand recognition  you must have a strategic plan that defines what type of business you are going to have, who your target audience is going to be, and how you are going to cultivate that target audience. In today’s business world the sole-proprietor is the underdog and thus has to work that much higher having a definitive vision for their business so as to get a percentage of the niche market that will create sustainability.  As you continue to open the doors to your sole proprietorship it is important that you are listening to those you have hired as some of those people may have ideas that increase sales and also increase brand recognition. It is important to check your EGO at the door and realize that you may not know everything and the day you think you know everything is the day you lose everything.  Make sure you know the demographics of the area you decide to do business in so that you can have the merchandise that they desire. Make sure you know the competition that is around you so that you can create your own unique selling proposition to attract and keep customers.

When I was a member of The Jaycees (Junior Chamber of Commerce) we had what we called a Chairman’s Planning Guide which was really a small business plan that served as a road map so you could have a successful project.It asked what the primary purpose of the project was, what the goals and objectives were, who was responsible for certain tasks, the budget, and the items needed to bring the project to fruition. It also asked questions as to things that could have been done differently and what changes you would make. Many people used the CPG to secure small business loans and continued to plan their work and work their plan making adjustments that they now have thriving businesses.  It is imperative to plan your work and work your plan. Continue reading Advertisement Ideas: Getting High!!!