Advertisement Ideas: No More Excuses

Advertisement Ideas: Stop Making Excuses and Do Something

Magic Johnson didn’t make excuses when in 1992 he was diagnosed with HIV, his performance in the NBA All Star Game that year was amazing. I chose Magic as my lead example because he could have said poor me, however he used the resources he had and stayed on a regiment to keep him healthy. When the economy wasn’t so good and most people were pulling money out of the community Magic was expanding his commitment to the community.

 The Magic Theatres created jobs during the build out and continues to provide jobs in the community all because Majic Johnson didn’t make excuses. Continue reading Advertisement Ideas: No More Excuses

Advertisement Ideas: Building Isn’t Enough!

Advertisement Ideas: Building Isn’t Enough

Kevin Costner hears and acts upon the voice,”Build and They Will Come,”

    We all remember the scene in Field of Dreams where the voice says build it and they will come, well people did come, then again it was a movie. Due to the large promotion of the movie many people trek to the movie site in Iowa. The Convention and Visitors Bureau for the area lists in in the attraction section. They have  a marketing director and a special events coordinator to keep the traffic coming. What are you doing to create your Field of Dreams? Continue reading Advertisement Ideas: Building Isn’t Enough!

Advertisement Ideas:10 Lessons Learned From The Superbowl

Advertisement Ideas:10 Lessons Learned From Superbowl

 

As I watched what I consider to be one of the most exciting Superbowl in recent history, I began to think what lessons did I learn?

1: The economy isn’t that bad when companies are spending $3.5 Million on a 30 second ad.  Using the economy as an excuse as to not advertise  just limits your chances to attract business.

2: Many people watching this game don’t have  a clue about the game. I must have explained why the Brady toss from the end zone was considered grounding and thus resulted in a safety. Lack of knowledge can hurt you not only when watching The Superbowl but when it comes to advertising your business. Continue reading Advertisement Ideas:10 Lessons Learned From The Superbowl

Advertisement Ideas: How To Pay It Forward

Advertisement Ideas: How To Pay It Forward

When I do consultations with businesses I am often asked how can I pay it forward. I usually answer find a charitable cause that you are passionate about and research programs that you can participate in and then create a marketing strategy that will promote how you are paying it forward. One of the charitable causes I am involved with is The American Cancer Society Relay for Life in which I participate annually, this year my website that you can visit to make donations is http://main.acsevents.org/goto/jdogg1.  I mention this as I use my involvement in this cause to garner free publicity for my business. Last year I wrote an article JDOGG Barks to Assist Cancer Patients, this article appeared in several local newspapers, and on many radio station web sites as a result of paying it forward I was able to garner a few emcee bookings. Continue reading Advertisement Ideas: How To Pay It Forward

Advertisement Ideas: Using Your Talent To Help Others Grows Your Business

JDOGG Emcees West Boca Relay For Life   Inspiration, Perspiration, and Rejuevenation  are the words that could be used to describe my experience this past weekend as I traveled to be part of The American Cancer Society Relay for Life of  West Boca Raton to be the emcee. Continue reading Advertisement Ideas: Using Your Talent To Help Others Grows Your Business

Advertisement Ideas: Being Prepared!!!

We hear it all the time greatness is achieved when preparation meets opportunity and always  be prepared. How many of us cringe at the thought of getting up in front of a crowd and speaking? When I read the other day that the # 1 fear of people in America is Public Speaking and death ranks #2, I thought of a quote I heard that means at a funeral more people would rather be the one in the casket than the one delivering the eulogy. Continue reading Advertisement Ideas: Being Prepared!!!