Advertisement Ideas: How To Maximize Your Message!!!!

Advertisement Ideas: How To Maximize Your Message!!!

In order to maximize your message you must be committed to putting in a maximum effort in your marketing, media relations, and public relations. To get the process started ask yourself what is your message? Then ask yourself who do you want to hear your message? Then ask yourself how can I truly maximize my message and reach the audience that will purchase my products or services? One key idea to remember is that facts tell but stories sell. How and where are you telling your story.

Advertisement Ideas: How To Maximize Your Message: A Case Study!!!

For those that have followed this blog over time you know that I am very involved in The American Cancer Society Relay For Life. I have a web page at http://main.acsevents.org/goto/jdogg1 where people can make donations. My message is that I am honoring my mother, Judith Miller’s, memory as she was called home to GOD on July 5, 2012. I am doing this to create a world with less cancer and more birthdays. I am using this as a case study as I have raised over $15,000 in the 10 years that I have been a participant. I also have a unique advantage over everyone else in the fact that I am the emcee for the event, which provides me with a great platform to promote myself and secure paying gigs. As of this writing I have raised $898 so far for The 2014 American Cancer Society Relay For Life of West Boca Raton. The model that I am using to maximize my message is proving to be highly effective.

In all my interactions in obtaining monetary and in-kind donations I have incorporated the idea of celebrating, remembering, and fighting back while creating a world with less cancer. By being consistent with the message I have been able to obtain donations and also share the work that The American Cancer Society does. I have been able to create a buzz and create brand awareness and recognition by sending media releases out on a consistent basis. As a Result on 11/10/2013 The Sun-Sentinel ran an article about The POINTS FOR THE CURE FUNDRAISER for Relay For Life. The program is simple you choose your favorite NCAA Football Team or NFL TEAM and after their game you visit http://main.acsevents.org/goto/jdogg1 and donate $.25 per point they scored. Continue reading Advertisement Ideas: How To Maximize Your Message!!!!

Advertisement Ideas: Don’t Get Tricked Up With Your Marketing!!!

Advertisement Ideas: Don’t Get Tricked Up With Your Marketing!!!!!

Today’s entry was inspired by the fact that it is Halloween where many will be trick or treating. Just like those trick or treating who hope to secure many great treats and very few tricks your marketing campaign should garner more buyers than browsers. I am always surprised by the amount of business owners or marketing executives that are getting tricked up by their lack of marketing savvy. The latest example of someone getting tricked up by their lack of marketing was The Area Director of a South Florida Arby’s as I had called him on several occasions and emailed him to talk to him about helping a Pop Warner Football Team that I am the public address announcer for. My thought was that Arby’s has a store within 3 miles from where the team plays and with me announcing 5 games on a Saturday and each game being attended by about 100 people each it would be a great place for Arby’s to promote and create traffic to their location. Think about the brand recognition and the increased revenue they could have had not only on a Saturday but also during the week as the parents and the kids would now know that there is an Arby’s in the community. Think of the possibilities that Arby’s could have had. The reason the man was tricked up by his lack of marketing is he never returned calls or emails. This really intrigued me as I have found that many people do not return phone calls and emails and as a result are getting tricked up by their lack of marketing. As a result of being tricked up they are missing out on a chance to interact with someone who could be of great service and value to them. In today’s marketing place one raving fan can help to increase your brand and increase your revenue. Creating raving fans begins with personal interaction and then can be harnessed with social media interaction. By not engaging your audience or potential audience you are getting tricked up by your marketing.

Tools To Avoid Getting Tricked Up By Your Marketing!!!!!!

As mentioned the best tool is the phone as returning phone calls can lead to a relationship that can benefit your business. I use me as an example as I have many platforms to help advocate for a business such as my Internet TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Wednesday at 8:00 PM EST, an Internet Radio Show, Get Motivated With Jonathan JDOGG Lederman, which airs at www.blogtalkradio.com/hrafnstongradio at 7:00 PM EST on Monday, another blog at www.the-spiritualawakening.com, and many social media accounts with many followers. You couple this with all the teams and special events that I am the announcer for and it makes sense to connect with me to help create a buzz about your products and services. Continue reading Advertisement Ideas: Don’t Get Tricked Up With Your Marketing!!!

Advertisement Ideas: Be An Angel With Your Strategic Marketing

Be an Angel and Visit www.forestofangels.com

Advertisement Ideas: Be An Angel With Your Strategic Marketing

When I think of ways to capture the audience with strategic marketing I often think of special events like www.forestofangels.com, which will transform The Westfield Broward Mall in Plantation, FL into a Forest of Angels from November 17 – December 24. Businesses will sponsor and decorate Christmas Trees and select a charity to represent. Patrons of the mall will vote on The Best Decorated Tree and the top vote getter will receive a $10,000 award for their charity, 2nd place will earn a $2,500 award, and 3rd place will earn a $1,250 award. You may ask How does this fit into my strategic marketing? The answer is that for $1,250 you can be part of a grass-roots project to help many deserving charities while reaching an audience that will be receptive to learning more about your product or service. You will also be able to meet other business people who can benefit from your products and services. The strategy to use is to sponsor the tree and then take pictures of your team decorating the tree and the finished project and then to use it in your promotional materials and in marketing materials to show your potential customers that this is how you give back. Continue reading Advertisement Ideas: Be An Angel With Your Strategic Marketing

Advertisement Ideas: I’ll Have a Hug and a Donut

This week there were two non traditional days celebrated that could have helped you to build your brand and increase your revenue one was on Friday, it was National Donut Day, the other was on Saturday, it was International Hug Day. I began to think how many businesses that rely on foot traffic knew of these two days and did anything to capitalize on them? I came up with an idea that if these two days are close together in 2013 that you can sponsor a campaign I’ll Have a Hug and a Donut. It could be done very simply by advertising two-three weeks prior to these days that on a certain day to commemorate National Donut Day and International Hug Day that at you place of business the first 150 people to make a purchase will receive a free hug and a donut.

There are many non-traditional holidays that you as a business can capitalize on and many are included in this book:

Introducing the 2012 Edition of Quirky Marketing Calendar The Ultimate Ebook to Promote Your Business 365+ Days a Year!

by Heidi Richards Mooney

The ideas in Quirky Marketing Calendar are TIMELESS! It does not matter when you buy it or where you start because these are holidays that occur every year! You can buy this calendar TODAY (or any day) and use it for the next 12 months (or longer)!

The 6th Edition of Quirky Marketing is AVAILABLE NOW! Continue reading Advertisement Ideas: I’ll Have a Hug and a Donut

Advertisement Ideas: Miyagi Says Focus!!!!

Pat Morita (Mr. Miyagi) teaches Ralph Macchio (Daniel Son) an important life lesson about focusing. The scene that is very poignant is Miyagi says wax on wax off focus.I used to walk around my office sharing this with my fellow staff members so as to motivate them. It worked as a great strategy.

Advertisement Ideas: Miyagi Says Focus!!!!

I was out in the community representing Life Publications today and realized just how many people couldn’t answer the question of who their ideal client was. I began to think if you do not know who your ideal client is then how can you stay focused and build your brand and increase your revenue. One particular business asked me what I was selling I said eventually I would like to put together an advertising program for you but first I wanted to know who your ideal client is so that I can see if my magazine would be a good fit for you. I was told I am not interested to which I replied sorry to hear that because outside of the advertising I believe I could have been of service and value to you. I continued to stay focused and use this approach as I continued to peel back the onion by asking questions of the potential advertisers that I was calling on. I was doing the sales calls cold, which is not something I recommend, however those that I have relationships with are already in the magazine working with other reps. As I finished making the sales calls I began to realize that their must be a focus on marketing so as to create top of the mind awareness with those that are in your ideal client profile.

Advertisement Ideas: Strategic Focus

When was the las time you sat down and did a real introspection of where your focus is and what strategic partnerships I should be focusing on? Have you looked for a strategy focus that will build your brand? Have you sat down with others to get their input on strategies? Have you sought out groups or organizations that are synergistic with your focus? Continue reading Advertisement Ideas: Miyagi Says Focus!!!!

Advertisement Ideas: Flaunt It If You Got It

What speciality do you have? How are you carry yourself? Do you walk with a swagger? Do you speak with confidence? This has gotten me to think of the adage flaunt it if you got it, not in a mean or condescending way but is a subtly in their face way.

Angie and her FLAUNT Girls attract a lot of attention as they perform at The Full Throttle Saloon during Bike Week in Sturgis South Dakota. They are used in many promotions and as a result attract many male customers to the saloon. Some may say that this is over the top, however it works. Think about it showing off your skills may be just what a potential client/ customer is looking for. By flaunting your skills in a subtle way you will begin to build strength in your brand. A few year ago NIKE Introduced Customizing their sneakers, where consumers could go on-line and design their own sneakers.Knowing they were the #1 athletic footwear in the world they flaunted their position and offered this opportunity and a s a result remain #1. Imagine if you could custom make a few pairs pf sneakers to wear while doing business that effectively represented your company. This would definitely lead to be a flaunter.

These were designed for a Dance Krew, who won MTV’s America’s Best Dance Krew and now the Jabbockeez are a recognizable brand who flaunt their talent.

After NIKE offered this program of customization others followed suit. Someone designed this from Adidas and I immediately thought if I had a burger place I would order these for my employees with the company name on them.

What a great innovative way to market your business.

Wouldn’t these be cute for The Girl Scouts to have during Their Cookie Sale? Continue reading Advertisement Ideas: Flaunt It If You Got It

Advertisement Ideas: Being Prepared!!!

We hear it all the time greatness is achieved when preparation meets opportunity and always be prepared. How many of us cringe at the thought of getting up in front of a crowd and speaking? When I read the other day that the # 1 fear of people in America is Public Speaking and death ranks #2, I thought of a quote I heard that means at a funeral more people would rather be the one in the casket than the one delivering the eulogy. Continue reading Advertisement Ideas: Being Prepared!!!