Advertisement Ideas: Using Words Effectively!!!

In advertising it is important to think of how words can affect your business and the relationships with your current clients/customers and potential clients/ customers. Words when used effectively can drive business and increase your brand awareness and also escalate your sales. People are more apt to respond to a print ad, radio ad, TV ad, or social media ad if the words resonate with them. Ask yourself how effective are the words I am using in my advertisement? Recently a travel agency used a slogan GET AWAY after their name and the campaign was very successful as they put in small print to which was followed by different destinations and prices. When I look at major corporations such as the following I immediately recall their tagline. How are you getting people to recall your tag line? If you do not have a tag line you should really develop one and brand it in all your marketing materials.

I’m Loving It!!!!

It’s All Good In The Neighborhood!!!

You’re In Good Hands!!!!

We Try Harder!!!!

What words are being associated with your business. A good tag line can help to create a buzz and build a positive image while also increasing your revenue. Continue reading Advertisement Ideas: Using Words Effectively!!!

Advertisement Ideas: The Importance Of A Tag Line!!!!

When you walk into a networking function how are you known. I have developed the moniker Jonathan JDOGG Lederman, The Spiritual Emcee Maximizing Your Message so as to encompass what I do and how I am of value and service to those who elect to hire me and use my myriad of services. One of my clients helps people with investments and fixes their financial rating so I gave her the moniker(tag line), Monica Bailey, The Financial Fixer. If you are an entrepreneur it is imperative to have a tag line that is easy to remember and effectively describes who you are and what you do. If you work for a corporation or small mom and pop operation it is important to create a tag line so that your customers/clients will relate to you and continue to do business with you. As you develop your tag line think what do I do and how do I want to be perceived.

McDonald’s has done a great job of creating tag lines that are easy to remember and resonate with their target audience. Over the years they have had many tag lines. One thing has remained consistent and that is their logo. Their logo is one of the most recognized logos in the world. The reason it is so recognizable is that they spend money on marketing and branding and make these two elements a priority. I use McDonald’s for example purposes only. Continue reading