Advertisement Ideas: You Can’t Please Everyone!!!

I have come to learn that you could take what you believe to be great actions and achieve excellent results but that you will still have people who complain. Such was the case recently when I went to Legends on a Friday Night to collect donations for The American Cancer Society Relay For Life.I asked the GM for permission to go table to table and ask the patrons he said yes and I ended up collecting $34 in about a 30 minutes. I found out today that some patrons complained and that the owner called The American Cancer Society to complain that this hurt his business. I was told I should have arranged to set up a table and allow patrons to come to me. I explained that on that night it was a spur of the moment to go and collect. I can understand that the owner would be upset as a few customers complained. What he didn’t see was how many people showed appreciation and the one women who was helped because I gave her the 1-800-acs-2345 number for her to call to get support as her husband was recently diagnosed with cancer. What the executive director and event lead didn’t see was that many people now have brochures and may support relay. I learned a long time ago that your actions are not going to please everyone and that some will, some won’t, so what, some waiting, next.

In being authentic and not being afraid to speak my mind and take action I have managed to raise the ire of some people while I have also been able to motivate and inspire others. I have learned that when you do thing on your terms and your way you are not going to please everyone. This is why when I work with clients I ask them to define their niche market as not everyone will be your customer. As you do things and take action you are going to have some people who have nothing better to do than to complain.In the business sector today there is a tendency to focus on the complaints as the trend is to complain instead of to praise. I was at Starbucks one day and they are a National Corporate Partner with The American Cancer Society and one lady complained to the manager about me having my canister on my table. The manager said I can not have the canister on my table any more. I found this odd as I am a regular customer and the lady that complained hasn’t been back since that day. What has happened and what is wrong with the corporate and non-profit sector is that they have begun to major in the minor and try to please everyone and as a result are leaving money on the table. Continue reading Advertisement Ideas: You Can’t Please Everyone!!!

Advertisement Ideas: Twerk This!!!!

Like it or not Miley Cyrus twerking at The MTV Video Music Award created quite the buzz across social media with everyone seemingly having an opinion on her actions. Now imagine as a business owner or marketing executive what you would have to do to create this type of hype. Would you be willing to implement a philosophy of Twerk this and go over the top so you are on the top of the mind of the consumer who will seek your products or services. The key to marketing and promotion is to be remembered and stand out from others in your industry. Ask yourself what am I doing daily to create advertising and promotions that attract people to seek my products and services? Ask what new innovative advertising ideas am I implementing to be on the top of the mind of the consumer so they think of you first? Ask where am I advertising, how am I advertising, what is my core message?

Advertisement Ideas: How To Use The Twerk This Philosophy!!!

The Twerk This philosophy is to do what you feel is right and not to care what people think as some will, some won’t, so what, some waiting, next is the way to start. The way to use The Twerk This philosophy is to throw caution to the wind. In many of my consultations with clients I will tell them it doesn’t matter what a few people will say it is important to resonate with your target audience. In many cases going over the top is a great way to draw attention to your self and be remembered. Continue reading