Advertisement Ideas: Be Bold!!!

As I arrived at IMG Strong ARM to be interviewed by Reggie Mathis for The Ask Mathis Radio Show I noticed the production truck and the parking spaces marked for Flo Rida. I went into t he office and introduced myself. I was very early so I asked if there was a place to eat close by and they told me about Franky’s. As I walked over to Franky’s one of the coaches had a trophy from The MLK Basketball Tournament and I asked if I could see it he said yestand I went into show mode and did a quick presentation. Another coach saw it and said do it again I want to get it on video. By being bold and putting myself out there I was able to use my talents and create opportunities that can be monetized in the future.

I found Franky’s and was very pleased that I did. Again I was able to be bold and put myself out there. I was eating a sandwich when I overheard a group of people discussing their business and I went over and asked if it would be okay to give them my business card because I thought I could be of service or value to them. This opened up the door to discuss the subject of deflate gate, the situation of The Patriots deflating footballs during the AFC Championship Game. As they left they said thank you and wished me the best of luck. As I finished what I found to be a great a sandwich I thought I would offer to do a testimonial for Franky’s. They said yes and I did a testimonial. Franky the owner then handed me a card for a FREE Small Sub. I walked back to the studio and I decided to pay it forward by giving Shanika the card for the sub she was grateful. By being bold and putting myself out there I was able to forge what will become opportunities to monetize my craft.

One way to be bold is to take pictures and make videos of that which pertains to your business. This is a photo of me with Jessica Childers, QB for The Miami Fury, the team that I am The PA Announcer for. I have been doing Miami Fury Up Close Videos to help promote the team. The reason is because in today’s market place a digital footprint is very important. The idea is when you have the opportunity to put yourself out there to do that and be bold. In my profession the more people who see my work the better the chances to secure more paying gigs. Continue reading Advertisement Ideas: Be Bold!!!

Advertisement Ideas: How To Create Positive Cash Flow!

As a marketing and media relations specialist I am asked many times JDOGG how is this going to create positive cash flow? The simplicity of the situation is that advertising is meant to create traffic and by creating traffic and fulfilling the desires of the consumer you will create positive cash flow. The first thing you need to do to create positive cash flow is to understand what your client/customer wants. A great example is my customer wants exposure in the market place so I create a strategy for them to get this exposure and I charge fees for the program that they choose. In promoting their business and getting results I am able to garner a fee and thus create positive cash flow. A colleague of mine Ken Esrig speaks of putting yourself in a dollar bill sandwich where you put your name on the top of a paper with 5 dollar signs on one side of your name and 5 dollar signs on the other side of your name to illustrate that money flows to you and from you. It is important to understand that everything you do in business has a value and the key is to maximize the return on your investment so that you will create positive cash flow. The mindset should be one that I will maximize my message and that I will make smart choices and be open to receive so as to create positive cash flow. The question now is how do I create positive cash flow?

Advertisement Ideas: Ways To Create Positive Cash Flow!!!

To create positive cash flow you must put yourself in a positive money mindset understanding that you have enough and that there is abundance available to you. You must shift your mindset from the lack paradigm to the prosperity paradigm. Someone coming from lack uses words like I can’t afford, I don’t have a budget for that, I don’t see how this will benefit me. A person coming from prosperity says I can do that how much is I will find a way to do it, I am amble to fit it into my budget, this will benefit me. Continue reading