Advertisement Ideas: How To Use Testimonials Properly

 Jonathan JDOGG Lederman uses a video to express a marketing tip while also promoting his blogs.

Advertisement Ideas: How to Use Video Testimonials

 This is an example of a testimonial that was done by someone I worked with helping her to receive media coverage. Since the taping of this testimonial, Barbara has used my services on several occasions and each time makes the comment “When I have  enough money I want to hire you full-time. You may be asking well you have a video testimonial how is it helping your business? It is helping my business as I am able to post it on my youtube channel www.youtube.com/jdogglederman, I am able to share on Facebook, www.facebook.com/jdogglederman, and at twitter, @jdogglederman.  When you have video testimonials you can use them to build your credibility. One way is to use them effectively when doing a presentation at an event and you want people to sign-up for a workshop or to hire you for one on one projects. You can use the testimonials at a trade show by having an endless loop of 4-6 to show visitors to your booth. When you have a testimonial you can use it to build people’s trust. Remember people do business with people they know, like, and trust.  People will hear and see what people are saying and be compelled to hire you for your services.

A few keys to remember are:

1: Make the video seem scriptless.

2: Make it seem that the person is genuine and coming from the heart

3: Use the video effectively by annotating it with your web site or phone number- The above still needs to be edited.

4: Share the testimonial whenever and wherever possible

5: You can never have enough testimonials so find all your satisfied clients and record them. Continue reading Advertisement Ideas: How To Use Testimonials Properly

Advertisement Ideas: Do You Give Good Or Bad Phone?

Advertisement Ideas: You Give Bad Phone

This blog was inspired by a recent call I made to Arts Alive in Coral Springs to follow up on  a voice mail message that I left.I was told I don’t recall, thus I stated why I was calling to set up an appointment to see how I could be of service and value through marketing and advertising. I was told I have A PR Company I answered okay I am not looking to be your PR Company I am looking to maximize your message by showing you what  I have to offer through Life Publications. His answer was we aren’t interested. I said no problem can I ask you   I was told no you are being pushy and this is the type of call we don’t want. I hung up and laughed because oblivisously this man missed the day they taught phone etiquette.

 

 Attention Business People!!!! This is the phone learn how to use it properly so as to attract business as you never know who is on the other end.

On another call a business owner from The Funky Biscuit  stated I do not get involved with the advertising and you will have to email my partner. This always strikes a nerve as we do not have to do anything we have the ability to choose to do things. This was a real turn off. I stated okay I’ll email your partner. A suggestion I have for those answering the phone, be courteous and open to receive and never tell someone they have to do anything instead state tahnk you for inquiring about that we handle all those requests via email or  please direct this inquiry to our marketing director at his/her email address. Also think about it you may be speaking to someone who has some influence in the community, like myself who has a blog and decides to share a negative expereince or a positive experience with those that visit. Those visitors may know some people who would have become customers so your one negative encounter can have a rippling effect thus remember the way you act on the phone can impact your business. Continue reading Advertisement Ideas: Do You Give Good Or Bad Phone?

Advertisement Ideas: How to Integrate Special Interests to Drive Traffic

How To Inegrate Special Interests to Drive Traffic

Define Your Target Audience

When you begin to advertise and market one asect to consider is how do I integrate special interests to drive traffice? When I mention special interests I am not talking about your interests but the interests of the target audience you are attempting to reach. I am very surprised by the number of so called business owners that when asked who their target audience is will say everyone. Wrong answer there is no way your business be it homebased or a brick and mortar structure will reach everyone. The key is to know your business and your best customer so as to crerate a strategic marketing plan that works.

Knowing  who the bullseye is  the 1st step to integrating special interests to drive traffic. One can not just blindly throw things out there in hopes to reach your target audience. You must define the audience. This is done by:

1 :Knowing who your product or service appeals to. Continue reading Advertisement Ideas: How to Integrate Special Interests to Drive Traffic