Advertisement Ideas: Do You Give Good Or Bad Phone?

Advertisement Ideas: You Give Bad Phone

This blog was inspired by a recent call I made to Arts Alive in Coral Springs to follow up on  a voice mail message that I left.I was told I don’t recall, thus I stated why I was calling to set up an appointment to see how I could be of service and value through marketing and advertising. I was told I have A PR Company I answered okay I am not looking to be your PR Company I am looking to maximize your message by showing you what  I have to offer through Life Publications. His answer was we aren’t interested. I said no problem can I ask you   I was told no you are being pushy and this is the type of call we don’t want. I hung up and laughed because oblivisously this man missed the day they taught phone etiquette.

 

 Attention Business People!!!! This is the phone learn how to use it properly so as to attract business as you never know who is on the other end.

On another call a business owner from The Funky Biscuit  stated I do not get involved with the advertising and you will have to email my partner. This always strikes a nerve as we do not have to do anything we have the ability to choose to do things. This was a real turn off. I stated okay I’ll email your partner. A suggestion I have for those answering the phone, be courteous and open to receive and never tell someone they have to do anything instead state tahnk you for inquiring about that we handle all those requests via email or  please direct this inquiry to our marketing director at his/her email address. Also think about it you may be speaking to someone who has some influence in the community, like myself who has a blog and decides to share a negative expereince or a positive experience with those that visit. Those visitors may know some people who would have become customers so your one negative encounter can have a rippling effect thus remember the way you act on the phone can impact your business. Continue reading Advertisement Ideas: Do You Give Good Or Bad Phone?

Advertisement Ideas: How to Integrate Special Interests to Drive Traffic

How To Inegrate Special Interests to Drive Traffic

Define Your Target Audience

When you begin to advertise and market one asect to consider is how do I integrate special interests to drive traffice? When I mention special interests I am not talking about your interests but the interests of the target audience you are attempting to reach. I am very surprised by the number of so called business owners that when asked who their target audience is will say everyone. Wrong answer there is no way your business be it homebased or a brick and mortar structure will reach everyone. The key is to know your business and your best customer so as to crerate a strategic marketing plan that works.

Knowing  who the bullseye is  the 1st step to integrating special interests to drive traffic. One can not just blindly throw things out there in hopes to reach your target audience. You must define the audience. This is done by:

1 :Knowing who your product or service appeals to. Continue reading Advertisement Ideas: How to Integrate Special Interests to Drive Traffic

Advertisement Ideas: It is not the economy it is you!!

Advertisement Ideas: It is not the economy it is you!!

     I can not tell you how many times a day I hear I can’t donate because business is slow due to the economy? I hear I can’t advertise because business is off because of the economy. I hear things are tough, things are bad, I can’t, and simply I’m Not interested. When I hear these things I want to scream, IT IS NOT THE ECONOMY IT IS YOU. I want to scream this because I am someone who regardless of how tough things may be perceived to be I have solutions that are simple and easy to implement. I have this ability to walk into a business and come up with 3-5 ideas that when implemented will work.  For example I walked into a hair salon it seemed to be a bit slow for a Saturday. I was there collecting donations for The American Cancer Society Relay for Life the receptionist said our owner doesn’t allow for that. I said okay and asked what does the owner do to attract business and the answer was nothing we rely on our regular customers. I then asked, are the stylists independent contractors or do they work for the salon. Continue reading Advertisement Ideas: It is not the economy it is you!!

Advertisement Ideas: No More Excuses

Advertisement Ideas: Stop Making Excuses and Do Something

Magic Johnson didn’t make excuses when in 1992 he was diagnosed with HIV, his performance in the NBA All Star Game that year was amazing. I chose Magic as my lead example because he could have said poor me, however he used the resources he had and stayed on a regiment to keep him healthy. When the economy wasn’t so good and most people were pulling money out of the community Magic was expanding his commitment to the community.

 The Magic Theatres created jobs during the build out and continues to provide jobs in the community all because Majic Johnson didn’t make excuses. Continue reading Advertisement Ideas: No More Excuses