Advertisement Ideas: How To Choose The Proper Platform?
As a marketing consultant with many years of media relations and public relations experience I am asked by clients on many occasions JDOGG what platform is right for me to use to maximize my message? In today’s advertising landscape there are many choices to make and it can be quite overwhelming to business people when seeking ways to maximize their message. Navigating this landscape can be difficult especially if you do not have a marketing, media relations, or public relations strategy. As the host of The TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EDT I have interviewed many business people and have found that many of them need assistance in utilizing proper platforms to maximize their message so as to create brand awareness and cultivate new clients/customers while also retaining existing clients/customers. I give all of my guests an opportunity to purchase the clip of their appearance on my show to use as a marketing tool to build credibility and edification in the market place and many turn this opportunity down. I often ask them what platforms they are using to promote their business. I get the reply I use social media. I ask them what other platforms and they look at me with a blank stare and then say I only use social media. Social Media like Twitter, Facebook, LinkedIn, and Instagram are good however including other platforms like YouTube, networking events, print media, special events, and electronic media will aid in your quest to maximize your message.
I had an opportunity to interview Jaynie Smith about success in business and she purchased her clip and she put it on YouTube and it has 87 views this is in addition to the initial 50,000 viewers who saw her interview on www.wrpbitv.com. She has also used this on her website. The key is to find platforms that work for you and to ask questions as to where your clients and potential clients are and what they are seeking.
Advertisement Ideas: The Steps To make The Proper Platform Choice!!!
Just because one platform that you learned about at a seminar worked for the presenter doesn’t mean it will work for you so do your research. Ask questions as to who the platform reaches then see if they are in your target audience, how many times your company will be seen, how large the reach is, how frequent does your message appear. The key is to peel back the onion and see what platform works for you. Continue reading Advertisement Ideas: How To Choose The Proper Platform?
Can you identify these 3? Why is that? The answer is because they have kept a high-profile and become noticeable figures in the media. Some exude a positive while others are seen in a negative image. The key is that many people know who they are which leads to the question do those you are seeking to do business with know who you are and what you do? The idea is to build recognition in your industry and amongst your target audience so that when someone sees your photo or your logo they will immediately think of you and connect with you to use your products and services. The question is what are you doing to get yourself known?
This logo is perhaps the most recognizable logo in the world. Would you believe that at one time the company was on the brink of bankruptcy. Then Phil Knight came to the rescue with a strategic marketing plan and a whole lot of venture capital along with the willingness to take risks that others would not. Phil Knight signed Michael Jordan and the company began making The Air Jordan Sneakers. The company put a lot of money into the campaign and it began to pay large dividends as Air Jordan Sneakers quickly became a high demand sneaker. Even today when a new Air Jordan is released it sells in mass quantities. After Jordan the company began to sign more and more athletes to represent it. In 2013 this company had 47% of the global market. Now you may be thinking but I don’t have the budget that this company has. You do not need a budget the size of this company to get people to know you all you have to do is find ways to be creative and proactive ways to get recognized. Continue reading Advertisement Ideas: Do They Know Who You Are?
