Advertising Ideas: What Is Your Presence

As I typed in the search on bing for the definition of presence this is what I found:

1. existence in place: the physical existence or detectability of something in a place at a particular time
2. attendance: somebody’s attendance at an event or physical existence in a place with other people
3. area within sight or earshot: the immediate vicinity of somebody or something

I began to think  about the question I ask to people all the time what is your presence. I ask this because it is no longer build it and they will come, it is now build it and give them a reason to come. I am currently sitting in Starbuck’s and there is a steady flow of customers I being one of them. Their presence in the marketplace and online is not by accident. People can go anywhere for coffee, however Starbucks has created the idea that their coffee is part of a lifestyle of prosperity. They have positioned themselves as the place where professional go to meet, mingle, use wi-fi, and to enjoy their coffee and other assorted items. When on sees the following logo they know it is Starbucks.

 Starbucks has created a presence and an awareness through the consistent use of their logo and creating an identity. What are you doing to create your identity so as to increase your presence? Continue reading Advertising Ideas: What Is Your Presence?