Advertisement Ideas: The Power Of Networking!!!
I have always taught my clients that it is important to get out in the community and network. I stress to them that they must find the networking groups that are most effective and that are creating revenue for their business. I also stress that it is not about selling it is about relationship building because people do business with people they know, like, and trust. I often recommend that my clients seek speaking opportunities at these networking events and a table to promote their business so as to engage the attendees. On June 8, 2015 I had the opportunity to attend and present at The Florida Women’s Business Center Small Business Conference about the importance of leaving a digital footprint. It was great event and during my presentation I was able to have the audience make a video of me as I was showing them how easy it is to make a digital footprint.I also made it a point to mention www.flwbc.com in the video so as to give them something viable to use across their social media and marketing platforms. I was able to engage the audience and as a result I set up 4 appointments for interviews that will be taped and then aired as part of my TV Show, The Anything Bucket, which airs on www.wrpbitv.com at 6:30 PM EDT on Tuesday. When I arrived at The WRPBiTV Studios on June 9, 2015 I had a plan to follow-up with those that I met at The FLWBC Networking Event and I sent out an email. As a result I booked 2 more appointments for interviews.
The key to making your networking activities is to have a plan and to follow your plan. It is also important to pick a lane and decide what you are their to promote as you may have many services that you offer but trying to speak about each one is difficult so choose what you want to accomplish and plan accordingly. On Monday June 8, 2015 my objective was to get people to know about WRPBiTV and how I create a digital footprint for them helping them to maximize their message. When you are focused on one aspect of what you do it leads to stronger brand awareness and creates a buzz for potential clients to ask more questions. As I booked the appointments I began to ask about the people’s business so that I could formulate an effective interview that would be beneficial to them in their quest to share their business and increase their awareness while generating more income. In networking properly you will find yourself making solid connections and building relationships that will enhance your business. Remember it is not about knowing just the person you meet it is about knowing who the person you are meeting knows. In many cases the best thing you can do to use the power of networking is to have a 30 second intro that explains how you are of value and service to others. For example I am Jonathan JDOGG Lederman, The Positive Broadcaster. I help businesses to maximize their message through a TV Program and other platforms. In keeping things short and to the point you will find yourself cultivating more business and closing more deals.
Many times you do not need a formal setting to network many times simply by having your business cards, a copy of your book, your mix tape, or a brochure with you when you are out and about you can be prepared to network. I have often sat at my local Starbucks and simply listened to those around me and when I heard something that related to what I do I would go over and introduce myself, now I have an advantage because I host a TV Show and most business people want to be on TV, so my intro peaks their interest. I also am not afraid to speak to the people in line with me at the bank, the grocery store, or anywhere else. The key is to make it a point to get out in the community and meet people and as a result you cultivate business. It also helps that I am a wealth of knowledge when it comes to business and can come up with ideas that many have not thought of yet. The idea is to simply share as you never know who might become your client or recommend someone for you. I recommend that you do your best to meet 3 -5 new people daily and then find a way to be of service and value. After you meet the people make it a point to follow-up. Namaste!!!
In my business consultations I tell my clients all the time it is time to roll up the sleeves and get to work. I believe it doesn’t matter who the governor is, who your mayor and council people are, who you state senator is, who the president is because in the long run they have very little impact on your business. It is you who will determine your level of success. It is you who will find the right people to help with your marketing and media relations. It is you who will build your brand. The decisions will be yours as an entrepreneur. Sure you will delegate your responsibility but when it comes to the success of your business it lies with you and only you. If you choose not to advertise and your business slows down that decision is on you not your competition, not the economy, not your workers, and not any other outside influence. I speak to many entrepreneurs and I hear so many excuses that I say okay which are you going to be the excuse maker or the action taker? The key to have a successful flourishing business is to work on it everyday and make sure that you are creating brand awareness daily. Ask yourself how am I rolling up the sleeves and getting to work? What can I do differently?
In rolling up your sleeves and getting to work you will begin to reap many benefits like a buzz in the community, customer/client loyalty, and of course increased cash flow. I was out collecting donations recently after delivering my All You Have To Do Is Ask Presentation when I came across a jewelry store and the owner said I am not interested things are slow. Granted I look like a salesperson when dressed in a suit and tie but I am also a potential customer who can also refer people business. I said to the gentleman to bad as I could have brought you some people. He argued and said not in this economy I simply asked him when was the last time you called customers you haven’t seen in a while?His answer I don’t do that. I said okay maybe you should consider adding that to your mix instead of complaining, and I left. Think had he rolled up his sleeves and called 10 previous customers and asked for referrals he may have seen a jump in his business. When things are slow that is when you should be making personal contact with people and letting them know you are still here to serve them and asking them if they know 2 people who can benefit from you services. Remember that every encounter you have is a chance to build a stronger customer/client base and to enhance the customer/client experience.