Category: Internet TV

Advertisement Ideas: Wake Up, Kick Ass, Repeat!!!

Advertisement Ideas: Wake Up, Kick Ass, Repeat!!!

wake up kick ass repeat more inspiration mondays mornings kicks ass ... In business or in volunteer work it is important to have the mindset that you will have a kick ass day everyday.  It is imperative to make sure that your name is constantly out there in a positive light. One of the key elements to building your brand and increasing cash flow is to have a kick ass attitude and not worry about what other people think because at the end of the day all that will matter is were you impeccable with your word, did you not take anything, personally, did you not make assumptions, and did you do you best?  When you get up and you begin to run your business or do your charitable work do you have  a plan and are you working that plan making the necessary adjustments?If you do not have a pan you will be going in circles. The idea is to not go in circles by kicking ass and remembering some will  some won’t, so what, some waiting, next.  One way to kick ass is to always advertise so that people know who you are, what you do, and why they should do business with you.  So many times I hear excuses why people are not promoting their businesses on a daily basis and I am reminded that there are action takers and excuse makers. Ask yourself which are you?  With a kick ass attitude you are bound to rub a few people the wrong way but that is part of doing business. I have built a reputation as the man who gets things done because he I set my mind to kick ass in all I do. In going out daily and promoting who i am and what I do I have built brand awareness while also creating a buzz. I am always surprised by those who are not doing something daily to promote themselves.

Another way to kick ass is to make videos and share them across social media platforms like You Tube, LinkedIn, Facebook, Twitter, in your blog, and on your website. I am surprised by how many times I mention the idea of having a digital footprint and people say I don’t need video and my answer is oh yes you do. It has been shown that a video will get a 15-20% higher response rate than a static advertisement. So the question is why are you not kicking ass and using video?

 

Independent Streak Magazine-- August 2014 USE THIS LINK-- This issue ...Getting featured in magazines and newspapers is another way to kick ass. What is your public relations and media relations strategy? I ask this question many times and I hear oh I don’t have one, I answer how do you expect people to find you? If you are not promoting yourself to the media at least once a week you may be leaving some money on the table because while your competition is advertising and having articles written about them they may be taking away your potential customers. Look for publications that reach your target audience and continue to connect with them about the great things happening in your business or the great things you are doing in your community. The magazine posted here did an article on me and my work with The American Cancer Society Relay For Life. Continue reading Advertisement Ideas: Wake Up, Kick Ass, Repeat!!!

Advertisement Ideas: What A Tool!!!

Advertisement Ideas: What a Tool!!!

Any questions? Email rebecca@jufj.org . In today’s market place where the idea of social media has become the main preference of doing business it is important to remember that the best way to reach your potential clients/customers is still by the personalized phone call and the face to face meeting. So many people have gone away from the idea of talking on the phone or meeting face to face that they are leaving a lot of money on the table.  I find this especially true with the millennials who think oh I’ll build a website, drive traffic, and have a high conversion rate.  This does happen but the point is if people do not know you and do not resonate with your message they are not going to do business with you. One must have a plan on advertising their products and services. One must formulate a plan of action to reach potential customers/clients. I talk to so many people who tell I am going to use social media especially or I have a Facebook Page. I always answer how are you capturing information so you can engage the audience. I like to get phone numbers so that I can make a personal phone call and thus start to build a relationship for people are going to do business with people they know, like, and trust. It is amazing what can happen when you make a contact via the phone especially if you state hello, this is______________________ and I am just following up with you about our previous correspondence or your inquiry via Facebook. If I do not have a phone number for the person I do my best to obtain an email so that I can reach a potential client/customer in this manner.

In using the phone you can be very effective if you have a clear defined purpose of your call.  When I was selling advertising for Forum Publishing Group I had this theory that a sale is made on every call either you are selling a prospect on why they should meet with you or they are selling you why they do not want to meet with you. I found myself getting so caught up with trying to overcome objections that I was blocking myself from success so I decided to adopt the philosophy of some will, some won’t, so what, some waiting next. As I set goals to set up appointments and step back from overcoming objections I found myself setting and closing more appointments. It was at that time that I realized that it is important to be impeccable with your word, not to take anything personally, not to make assumptions, and to always do your best. When I  am on the phone booking guest for my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST I keep it short and simple not over complicating things. My attitude is either they want to come to do an interview with me or they do not and it is not my job to drag them kicking and screaming to the WRPBiTV Studio.  When I am obtaining donors for The American Cancer Society Relay For Life of West Boca Raton I have a purpose of getting a yes however if they say no I say thank you and move on to the next potential donor. The key is to understand that the phone can be a great tool to creating a buzz, brand awareness, and creating action takers.  Continue reading Advertisement Ideas: What A Tool!!!

Advertisement Ideas: Standing Your Ground!!!

Advertisement Ideas: Standing Your Ground!!!

As the phone rang at 11 PM on 1/19/2015 informing that the original agreement for me to host Red Carpet Interviews at a summit was not approved after I was told that everything was in place on 1/18/2015 I knew I  stood my ground and stated that I do not work for FREE! I learned that FREE has no value and if people think that you will do it FREE  they will expect it for FREE so it is important to stand you ground and make sure that people understand the value you are giving them.  When you are advertising it is important to remember you are your brand and that people do not buy the what they buy the why. That is why your message much represent consistency and integrity. In dealing with people it is important to stand your ground when it comes to price as many consumers are now price conscious and  base many of their decisions solely on price. This lead us to standing your ground on knowing your target demographic. So many times entrepreneurs and marketing executives lose sight 0f the target demographic and as a result they try to reach everyone and  unfortunately spend hours spinning their wheels and do not reach anyone and thus their sales drop. The key is to plan your work and work your pan making good choices and aligning yourself with people who will understand that what you bring to the table is valuable.

 When you are selling your products and services it is imperative that you stand and deliver. I have always believed that it is important to be impeccable with your word. I have run into a few people who have made commitments and at the last-minute went back on their word or in the case of the people doing the summit I felt strung along.In the past I was guilty of making appointments and cancelling them however I know understand that the person’s time I made the appointment with is important and they could have  met with other people instead of me had I not blocked out their time.  I have heard all the excuses like  oh I had an out-of-town buyer come into town from a realtor. My answer so your out of town’s buyer time is more important than my studio time and my livelihood. I told that person that the next time they want to come into the studio it would be $150 prepaid.  By standing my ground and letting people know that my time and services are valuable I have gained a reputation as a professional who doesn’t just say he is going to do something but actually does it.  I have heard well I made that pledge when I was with another company and I am not there anymore. My answer you made a personal pledge please honor it. This didn’t sit well with that person so he lodged a complaint with the charity against me. Get real people you made a commitment honor the commitment. I have heard I am not interested and I don’t see why a clip of my appearance on a TV Show will help me. My answer there is that a digital footprint is important and that a clip of a TV Appearance builds credibility in the marketplace.  Continue reading Advertisement Ideas: Standing Your Ground!!!

Advertisement Ideas: Not Interested Stifles Business Success!!!

Advertisement Ideas: Not Interested Stifles Business Success!

Not Interested PicturesI am always amazed when I make a phone call to a business to offer them something that can really help their business and the person on the other end of the phone say we are not interested. So let’s get this straight you have  a business you need  positive exposure in the market place and a TV Show Host is calling you to offer you a chance to create a digital imprint and you are not interested. Each time this happens I hang up the phone and think did they realize that they just stifled the potential for growth and to have an advocate for their business. When I do seminars I always tell the audience to be open and receptive to everyone that calls and walks through the door(If you have a brick and mortar business) as you never know how the person you are speaking with can be of value and service to you.  Your lack of interest could be costing you the valuable dollars added to you your cash flow that is necessary to grow and expand. Your lack of interest can be driving business to the competition who was open and receptive. One business owner told that if they entertained everyone who called they would be out of business.I answered then hire someone you know, like, and trust to be the one to look over the opportunities that are being presented so as to not leave money on the table.  An appearance on my TV Show, The Anything Bucket, which airs on Tuesday at 6:30 PM EST puts you in front of over 50,000 viewers mostly women aged 25-54 earning over $100,000 annually what a great demographic to have. Then if you choose to purchase your clip for $150 you can use it across all your marketing platforms so as to create a buzz and generate more clients/customers.

not+interested.jpgAs many of you that read this blog on a regular basis are aware I volunteer with The American Cancer Society Relay For Life of West Boca Raton, FL and have set up a website at http://main.acsevents.org/goto/jdogg2  and I stand at $1614.82 raised so far, however I have  run into many people who express this phrase that they are not interested.  I find this curious for many reasons as it is proved that supporting local charities can lead to more business. I know that in 2012 when I was emceeing a Relay For Life Event one of the participants asked me what I would charge to emcee a birthday party I gave them a price and they hired me. If  I had not been interested in Relay For Life I would have missed this opportunity. I have  asked all business people who visit http://main.acsevents.org/goto/jdogg2 and make a donation to please leave a link to the website so I can share their business with my followers.  So again you can see where not being interested can be stifling your business. Think about it you make an in-kind or monetary donation and you gain exposure in the market place and pick up customers/clients that otherwise would not have known about you. I am from the old school if you give me support I will do my best to give you support. Sometimes your lack of interest costs you business because you pre-judged someone and didn’t know the sphere of their influence. Ask yourself where your lack of interest  may be costing you in the areas of brand awareness and recognition, cash flow, new customer/client procurement, and customer/client retention. Continue reading Advertisement Ideas: Not Interested Stifles Business Success!!!

Advertisement Ideas: How To Ensure For Success in 2015!!!

Advertisement Ideas: How To Ensure For Success in 2015!!!

As we enter the final days of 2014 now is the time to evaluate how successful our marketing and advertising was for 2014 and to put the necessary pieces in place to ensure for success in 2015. When you look back over the marketing strategies implemented in 2014 will  you be able to have tangible measurements such as money spent on advertising and marketing and  the return on the investment. For example you ran a one week advertisement in your local community  newspaper and paid $450 for the advertisement and the offer brought back $900 in sales. In looking at the tangible results you can make informed decisions as to where you should invest in 2015. One great thing to do is to go out into the community and ask 100 people if they heard of your business and what their thoughts about your business are. This will help in the planning of an effective marketing strategy  for 2015 so that you can enhance your image and have more brand recognition. The more people see and hear positive things about your business will translate into growth with new customers. Have  you tracked how many times a customers uses your products and services? In doing this you will be able to have success in 2015 as you increase the frequency of use for your products and services.

 It is imperative that come January 5,2015 you are ready to truly market your business aggressively and have a plan in place to ensure for success in 2015. Are you looking at events in the community that are synergistic with what you offer? Are you budgeted to use newspaper, magazine, TV, Radio, and Social Media advertising? Do you have a consistent message ready to roll out?  Are you prepared to go back to the basics of getting out in the community and networking? Do you have your 30 second introduction in place with a consistent  message that encapsulates who you are and what you do?  Have you booked yourself to appear on TV and Radio Shows?  Have you updated your website? Are you using the same logo and photo across all of your marketing so as to create consistency?  In answering these questions and being honest with yourself  you will be able to insure for success in 2015.  Continue reading Advertisement Ideas: How To Ensure For Success in 2015!!!

Advertisement Ideas: How To Engage Your Audience!!!

Advertisement Ideas: How To Engage Your Audience!!!

Engage in Meaningful Conversations Today as I was making phone calls to garner support for The 2015 American Cancer Society Relay For Life of West Boca Raton, which I am The Fund The Cure Lead for I realized how important it is to engage, listen, and then prioritize. Many of the calls I made were fruitful and productive because of the willingness of those who were able to engage in a meaningful conversation. I had many who listened to me and who were open and receptive tot he idea of donating at http://main.acsevents.org/goto/jdogg2 if I sent them a link via email.  Some people were not so open to having a conversation and just didn’t get the idea that every encounter you have either via the phone, via email, or in person can benefit you in some way. By engaging your audience and being focused on what you would like the outcome to be you will be able to focus and as a result increase your chances for success. It is time for you to remove the idea of I am not interested from your vocabulary and show interest because you never know who you may be talking to or how the person you are speaking with can be of service and value to you. It is also time to stop telling people you are too busy to talk to them as this does not endear you to them and  doesn’t help you to garner an ally for your business. Today a women told me over the phone she was too busy and had to hang up the phone. If you are too busy to speak let your phone go to voice mail so you can focus  on who you are busy with or the tasks you are busy  performing. I walked into an insurance office yesterday to share Relay For Life and seek a donation and the women stated she was too busy. I said okay and left her my card so she could look up Relay For Life at her leisure.  I walked out thinking wow you are too busy to engage in a meaningful conversation for about 5 minutes that could change someone’s life.  I also thought wow I won’t be seeking an insurance quote from her. Te realtor who brushed me off won’t be getting a call when I am looking for a home. The key is to always make time for people as they maybe be a solicitor today but tomorrow they may be a customer and they may know others that can benefit from your products or services. The idea is to always engage the people you are coming in contact with throughout the day.

Popular Initiatives for a Social Media Marketing Strategy 9 Ways ...Engage the audience by listening. Today I asked a woman for a donation and asked her if she could share the fact that she was donating with others she said she would donate but wasn’t comfortable with asking others. I thank you. I was also intrigued by the work she told me she does so I told her about my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST. I invited her to be a guest. She was open to the idea and asked me to email her information, which I did.  About 2 weeks ago I saw a man get out of his car and I noticed his license plate NFL Alumni I walked up to him when I caught up to him and I introduced myself and gave him my business card. He called me from Chicago this week and after we have a conversation paid me compliment and said I really inspired him.  I was at my local Starbucks about 6 months ago when I overheard people speaking about marketing so I went up introduced myself and gave them my card. One of the ladies called me and said how she admired the fact that I engaged her and the people she was with because many people don’t do that anymore. She was a guest  on my TV Show a few weeks later. The point is when you are doing business or representing a charity it is important to engage your audience. Continue reading Advertisement Ideas: How To Engage Your Audience!!!

Advertisement Ideas: Roll Up The Sleeves And Get To Work!!!

Advertisement Ideas: Roll Up The Sleeves And Get To Work!

 In my business consultations I tell my clients all the time it is time to roll up the sleeves and get to work. I believe it doesn’t matter who the governor is, who your mayor and council people are, who you state senator is, who the president is because in the long run they have very little impact on your business. It is you who will determine your level of success. It is you who will find the right people to help with your marketing and media relations. It is you who will build your brand. The decisions will be yours as an entrepreneur. Sure you will delegate your responsibility but when it comes to the success of your business it lies with you and only you.  If you choose not to advertise and your business slows down that decision is on you not your competition, not the economy, not your workers, and not any other outside influence. I speak to many entrepreneurs and I hear so many excuses that I say okay which are you going to be the excuse maker or the action taker?  The key to have a successful flourishing business is to work on it everyday and make sure that you are creating brand awareness daily. Ask yourself how am I rolling up the sleeves and getting to work? What can I do differently?

 In rolling up your sleeves and getting to work you will begin to reap many benefits like a buzz in the community, customer/client loyalty, and of course increased cash flow. I was out collecting donations recently after delivering my All You Have  To Do Is Ask Presentation when I came across a jewelry store and the owner said I am not interested things are slow. Granted I look like a salesperson when dressed in a suit and tie but I am also a potential customer who can also refer people business. I said to the gentleman to bad as I could have brought you some people. He argued and said not in this economy I simply asked him when was the last time you called customers you haven’t seen in a while?His answer I don’t do that. I said okay maybe you should consider adding that to your mix instead of complaining, and I left.  Think had he rolled up his sleeves and called 10 previous customers and asked for referrals  he may have  seen a jump in his business.  When things are slow that is when you should be making personal contact with people and letting them know you are still here to serve them and asking them if they know 2 people who can benefit from you services. Remember that every encounter you  have is a chance to build a stronger customer/client base and to enhance the customer/client experience. Continue reading Advertisement Ideas: Roll Up The Sleeves And Get To Work!!!

Advertisement Ideas: Overcoming People Who Suck!!!

Advertisement Ideas: Overcoming People Who Suck!!!

... the energy (your spiritual energy high.) Do. Flow. Rest. No suckersIn the course of doing business and promoting Relay For Life I have come across some people who really suck. These people will be the first to complain about anything and try to debate you. The best thing to do is to ignore them and then sage your car, your home, your office and remove the negative toxins that  they brought into your environment.  When you encounter these people who suck take a deep breath and then surround yourself with love from GOD and pray that he will guide you toward more positive people. In some cases you have to just make a decision to not interact with those who bring negativity into your life even if this means turning down their business.

No Negativity Allowed At Javaboi Industries Inc.The best way to avoid those people who suck is to make a commitment to avoid negativity.  When negativity enters into  your work place do the best you can to breath and take it as a learning experience. Recently all the political ads have taken on a negative tone so I just change the channel when they come on or I do not watch TV.  In not allowing negativity to pervade your life you will find that personally and professionally your life is enhanced.  In understanding that many people will find fault with what you are doing because they are unhappy with their life. I run into this all the time as I approach people to appear on my TV Show, The Anything Bucket, which airs on www.wrpbitv.com on Tuesday at 6:30 PM EST. as they will tell me all the reasons they don’t think it will work for them or how they don’t have time to come to the studio or how they can not afford to buy the clip. These excuses breed negativity so I adopt the idea that some will, some won’t, so what, some waiting, next. I have taken the no’s a s a positive to get me closer to a yes. In many cases I have come to the conclusion that many people aren’t aware that they suck and are making money despite this. Continue reading Advertisement Ideas: Overcoming People Who Suck!!!