Advertisement Ideas: Miyagi Says Focus!!!!

 Pat Morita  (Mr. Miyagi) teaches Ralph Macchio (Daniel Son) an important life lesson about focusing. The scene that is very poignant is Miyagi says wax on wax off focus.I used to walk around my office sharing this with my fellow staff members so as to motivate them. It worked as a great strategy.

Advertisement Ideas: Miyagi Says Focus!!!!

I was out in the community representing Life Publications today and  realized just how many people couldn’t answer the question of who their ideal client was. I began to think if you do not know who your ideal client is then how can you stay focused and build your brand and increase your revenue. One particular business  asked me what I was selling I said eventually I would like to put together an advertising program for you but first I wanted to know who your ideal client is so that I can see if my magazine would be a good fit for you. I was told I am not interested to which I replied sorry to hear that because outside of the advertising I believe I could have been of service and value to you.  I continued to stay focused and use this approach as I continued to peel back the onion by asking questions of the potential advertisers that I was calling on. I was doing the sales calls cold, which is not something I recommend, however those that I have relationships with are already in the magazine working with other reps. As I finished making the sales calls I began to realize that their must be a focus on marketing so as to create top of the mind awareness with those that are in your ideal client profile.

Advertisement Ideas: Strategic Focus

When was the las time you sat down and  did a real introspection of where your focus is and what strategic partnerships I should be focusing on?  Have you looked for a strategy focus that will build your brand? Have you sat down with others to get their input on strategies? Have you sought out groups or organizations that are synergistic with your focus? Continue reading Advertisement Ideas: Miyagi Says Focus!!!!

Advertisement Ideas: How To Use Testimonials Properly

 Jonathan JDOGG Lederman uses a video to express a marketing tip while also promoting his blogs.

Advertisement Ideas: How to Use Video Testimonials

 This is an example of a testimonial that was done by someone I worked with helping her to receive media coverage. Since the taping of this testimonial, Barbara has used my services on several occasions and each time makes the comment “When I have  enough money I want to hire you full-time. You may be asking well you have a video testimonial how is it helping your business? It is helping my business as I am able to post it on my youtube channel www.youtube.com/jdogglederman, I am able to share on Facebook, www.facebook.com/jdogglederman, and at twitter, @jdogglederman.  When you have video testimonials you can use them to build your credibility. One way is to use them effectively when doing a presentation at an event and you want people to sign-up for a workshop or to hire you for one on one projects. You can use the testimonials at a trade show by having an endless loop of 4-6 to show visitors to your booth. When you have a testimonial you can use it to build people’s trust. Remember people do business with people they know, like, and trust.  People will hear and see what people are saying and be compelled to hire you for your services.

A few keys to remember are:

1: Make the video seem scriptless.

2: Make it seem that the person is genuine and coming from the heart

3: Use the video effectively by annotating it with your web site or phone number- The above still needs to be edited.

4: Share the testimonial whenever and wherever possible

5: You can never have enough testimonials so find all your satisfied clients and record them. Continue reading Advertisement Ideas: How To Use Testimonials Properly

Advertisement Ideas: Do You Give Good Or Bad Phone?

Advertisement Ideas: You Give Bad Phone

This blog was inspired by a recent call I made to Arts Alive in Coral Springs to follow up on  a voice mail message that I left.I was told I don’t recall, thus I stated why I was calling to set up an appointment to see how I could be of service and value through marketing and advertising. I was told I have A PR Company I answered okay I am not looking to be your PR Company I am looking to maximize your message by showing you what  I have to offer through Life Publications. His answer was we aren’t interested. I said no problem can I ask you   I was told no you are being pushy and this is the type of call we don’t want. I hung up and laughed because oblivisously this man missed the day they taught phone etiquette.

 

 Attention Business People!!!! This is the phone learn how to use it properly so as to attract business as you never know who is on the other end.

On another call a business owner from The Funky Biscuit  stated I do not get involved with the advertising and you will have to email my partner. This always strikes a nerve as we do not have to do anything we have the ability to choose to do things. This was a real turn off. I stated okay I’ll email your partner. A suggestion I have for those answering the phone, be courteous and open to receive and never tell someone they have to do anything instead state tahnk you for inquiring about that we handle all those requests via email or  please direct this inquiry to our marketing director at his/her email address. Also think about it you may be speaking to someone who has some influence in the community, like myself who has a blog and decides to share a negative expereince or a positive experience with those that visit. Those visitors may know some people who would have become customers so your one negative encounter can have a rippling effect thus remember the way you act on the phone can impact your business. Continue reading Advertisement Ideas: Do You Give Good Or Bad Phone?