Advertisement Ideas: Miyagi Says Focus!!!!

Pat Morita (Mr. Miyagi) teaches Ralph Macchio (Daniel Son) an important life lesson about focusing. The scene that is very poignant is Miyagi says wax on wax off focus.I used to walk around my office sharing this with my fellow staff members so as to motivate them. It worked as a great strategy.

Advertisement Ideas: Miyagi Says Focus!!!!

I was out in the community representing Life Publications today and realized just how many people couldn’t answer the question of who their ideal client was. I began to think if you do not know who your ideal client is then how can you stay focused and build your brand and increase your revenue. One particular business asked me what I was selling I said eventually I would like to put together an advertising program for you but first I wanted to know who your ideal client is so that I can see if my magazine would be a good fit for you. I was told I am not interested to which I replied sorry to hear that because outside of the advertising I believe I could have been of service and value to you. I continued to stay focused and use this approach as I continued to peel back the onion by asking questions of the potential advertisers that I was calling on. I was doing the sales calls cold, which is not something I recommend, however those that I have relationships with are already in the magazine working with other reps. As I finished making the sales calls I began to realize that their must be a focus on marketing so as to create top of the mind awareness with those that are in your ideal client profile.

Advertisement Ideas: Strategic Focus

When was the las time you sat down and did a real introspection of where your focus is and what strategic partnerships I should be focusing on? Have you looked for a strategy focus that will build your brand? Have you sat down with others to get their input on strategies? Have you sought out groups or organizations that are synergistic with your focus? Continue reading Advertisement Ideas: Miyagi Says Focus!!!!

Advertisement Ideas: How To Create Multiple Revenue Streams

Advertisement Ideas: Creating Multiple Revenue Streams

I am often asked JDOGG How do you always seem to have enough money for what you want? The answer is simple I have created several ways to generate revenue. In todays economy it is important to have diversify and have many streams that produce revenue. There are several ways to create multiple revenue streams, some of them are:

1: Do a skills inventory coupled with your assets and your passion, then answer the question what problem or challenge can this solve and how can it be monetized. An example of this is an elderly women who was living on her social security check and barely making it each month. She looked inside herself and knew she was an excellent typist, she owned a fairly new computer with an up to date word processing program, she lived near a college and she began to put up fliers Bea’s Typing Service you write I type $5 per page call_______________. After a few months she began to get many clients from the college and was able to supplement her income not to worry about whether or not their would be enough money to make it. During the summer she would approach local professionals to see if they had any typing/word processing needs and would pick up more clients. Continue reading Advertisement Ideas: How To Create Multiple Revenue Streams

Advertisement Ideas: How To Use Testimonials Properly

Jonathan JDOGG Lederman uses a video to express a marketing tip while also promoting his blogs.

Advertisement Ideas: How to Use Video Testimonials

This is an example of a testimonial that was done by someone I worked with helping her to receive media coverage. Since the taping of this testimonial, Barbara has used my services on several occasions and each time makes the comment “When I have enough money I want to hire you full-time. You may be asking well you have a video testimonial how is it helping your business? It is helping my business as I am able to post it on my youtube channel www.youtube.com/jdogglederman, I am able to share on Facebook, www.facebook.com/jdogglederman, and at twitter, @jdogglederman. When you have video testimonials you can use them to build your credibility. One way is to use them effectively when doing a presentation at an event and you want people to sign-up for a workshop or to hire you for one on one projects. You can use the testimonials at a trade show by having an endless loop of 4-6 to show visitors to your booth. When you have a testimonial you can use it to build people’s trust. Remember people do business with people they know, like, and trust. People will hear and see what people are saying and be compelled to hire you for your services.

A few keys to remember are:

1: Make the video seem scriptless.

2: Make it seem that the person is genuine and coming from the heart

3: Use the video effectively by annotating it with your web site or phone number- The above still needs to be edited.

4: Share the testimonial whenever and wherever possible

5: You can never have enough testimonials so find all your satisfied clients and record them. Continue reading Advertisement Ideas: How To Use Testimonials Properly

Advertisement Ideas: Flaunt It If You Got It

What speciality do you have? How are you carry yourself? Do you walk with a swagger? Do you speak with confidence? This has gotten me to think of the adage flaunt it if you got it, not in a mean or condescending way but is a subtly in their face way.

Angie and her FLAUNT Girls attract a lot of attention as they perform at The Full Throttle Saloon during Bike Week in Sturgis South Dakota. They are used in many promotions and as a result attract many male customers to the saloon. Some may say that this is over the top, however it works. Think about it showing off your skills may be just what a potential client/ customer is looking for. By flaunting your skills in a subtle way you will begin to build strength in your brand. A few year ago NIKE Introduced Customizing their sneakers, where consumers could go on-line and design their own sneakers.Knowing they were the #1 athletic footwear in the world they flaunted their position and offered this opportunity and a s a result remain #1. Imagine if you could custom make a few pairs pf sneakers to wear while doing business that effectively represented your company. This would definitely lead to be a flaunter.

These were designed for a Dance Krew, who won MTV’s America’s Best Dance Krew and now the Jabbockeez are a recognizable brand who flaunt their talent.

After NIKE offered this program of customization others followed suit. Someone designed this from Adidas and I immediately thought if I had a burger place I would order these for my employees with the company name on them.

What a great innovative way to market your business.

Wouldn’t these be cute for The Girl Scouts to have during Their Cookie Sale? Continue reading Advertisement Ideas: Flaunt It If You Got It

Advertisement Ideas: Strengthening Your Message

11,000,000 Survivors and Counting

Using Statistics to Deliver Your Message

I started to use statistics to illustrate a point to those who were being negative about The American Cancer Society and I began to think how effective the use of statistics is when delivering your message. Being armed with statistics will most likely squash any hesitation that a potential customer may have. It is not about beating them up and telling them they are wrong it is about presenting facts that will turn them into buyers. Over the last several months I have been told that The American cancer Society only lines the pockets of its employees. When hearing this I stated did you know that because of The American Cancer Society in Florida 1,578 patients received support through Reach To Recovery for Breast Cancer, that 3,186 patients were given 40,420 transportation services to and from treatments, 2,111 women restored self-confidence after treatment through Look Good… Feel Better, that 672 patients received free lodging at one of Florida’s Hope Lodges while undergoing treatment. Many time this turns a skeptic into a supporter. Continue reading Advertisement Ideas: Strengthening Your Message

Advertisement Ideas: What’s Your Problem?

This question came to mind to me today (4/18/12) as I was out collecting donations for The American Cancer Society Relay For Life of West Boca Raton, FL 33322. Most everyone I came in contact with was open and receptive and were polite even if they weren’t in to donate. There were a few who I started to think What Is Your Problem? I went to a wireless provider (Verizon on Yamato Rd in West Boca) and the gentleman behind the counter stated Ia m too busy to which I replied it only takes a minute to reach into your wallet and grab a $1, my goal is to see 100 people and have each of them donate a dollar. He answered I told you I am not interested. I figured out what his problem is, his attitude toward giving and being of service to others. He complained how slow things were in one breath and then that he was too busy to take time to make a donation. Think about it for a $1 donation he could have helped to build his business as he was dealing with someone who has over 1500 twitter followers, over 1700 friends on Facebook, a good linked in network, hosts an Internet Radio Show, and has many contacts in the community that could have benefitted from his service. Instead of goodwill he now gets listed in the ugly customer service category and this negative story gets told. W.hen you are representing your business be it as an owner or an employee the key is to take time to support those that come in supporting the community and leverage your goodwill through advertising and marketing. Continue reading Advertisement Ideas: What’s Your Problem?

Advertisement Ideas: How To Choose The Right Advertising Vehicle

How To Choose The Right Advertising Vehicle

When I think of vehicle I think of cars, trucks, or vans. This is a vehicl wrap, which is an effective way of advertising. One of the best at wrapping your vehicle is Vinylot in Margate, FL.

As I stopped into Vinylot to see Gwen about advertising in The Coconut Creek Life magazine that I represent I started to get all these ideas about how to choose the right advertising vehicle as business have so much to choose from. A vehicle wrap can have a great impact as it is seen by all those on the road. Tee-shirts and ball caps and other promotional items work as well. The you have radio, TV, print advertising and social media. Many times it must feel like you are being bombarded and in many cases overwhelmed. The choices seem endless and they are because everyone seems to have a way to promote your business. Continue reading Advertisement Ideas: How To Choose The Right Advertising Vehicle

Advertisement Ideas: Return Calls Are They a Thing of The Past

Telephones: A Key Tool to Success

In the last year and a half I have discovered that fewer and fewer people are doing business via the phone they are communicating via email, social media, and other outlets. The phone today is being used as a way to communicate through text rather than conversation. When was the last time you picked up the phone just to say hello to a client/customer and see how they are or what is new in their life. The use of the telephone is a key tool for success. Think about it when your phone rings how do you answer it or if it goes to voice mail what message are you portraying. I called someone the other day and received their voice mail it was hello this is leave a message. My suggestion is if you are using you phone for business then the message should be this is ____________ of ________________ with a little plug about your business so as to leave a great impression with the person calling, especially if that person ois reaching you for the first time. The telephone can become an awesome advertising vehicle as you can change your message on a regular basis and include your promotion/specials. You can have a short testimonial from a client/customer in your message. Another important fact is if you have on hold messages make sure you have information about your company that build credibility such as years in business, people you have worked with, and trends in your industry.

Advertisement Ideas: Return Calls Lead to Success

I have often said that when someone takes the time out to stop by your business and leave a business card or when someone calls your business and leaves a message return contact them as you never know who they may know or how they can help you. I often experience the lack of returned calls and wonder are they a thing of the past. For example I stopped by a school to introduce myself and offer my services as an announcer I left my business card and waited for a call back. After 2 weeks I called the school to be told they weren’t interested in my services and that they weren’t planning to have an announcer at their sporting events. As I hung up the phone I thought wow not a return call, no announcer for sporting events, and they wonder why their enrollment is down and their donations are down. The person who received my card probably didn’t think it was worthwhile to call me and thus lost out on an opportunity to enhance their sporting events and increase their fan base and donors. How many times have you not returned a call or reached out to someone for you didn’t think it was worthwhile? Think of all the times someone came into your business that could have been of service to your business and if you would have taken a moment to call them where it may have led. The person inquiring about working with you may be someone who is connected to others that can benefit from your product or services. For example when someone returns my call and meets with me for 15 minutes they have an ally to help maximize their message as I have a database of 170 media email addresses. Think about the person at the school that didn’t return my call and the benefit they could have had. I may have been someone looking to donate to a local school but since they didn’t call back they will never know.

Retun phone calls and contacting people who leave their business card at your place of business can lead to increbible success as you never know who someone is or what they can do for you until you connect with them. It is when youa re open to receive that you take your business to the next level. Several years ago NASCAR lost the Winston Cup Sponsorship and went looking for another sponsor. A new sales rep at NASCAR decided to reach out to SPRINT and left a message with The Marketing Director. The Marketing Director returned the call and within a few days signed on to be The Title Sponsor on NASCAR. Imagine if the marketing person at SPRINT didn’t return the call how they would have lost out on this opportunity. It may not be NASCAR calling you but it may be a well connected individual in the marketplace or someone known for networking or marketing and media relations calling and by not returning a call you may be missing out on an opportunity to build your brand and increase your revenue.

Advertising Ideas: The Art of Making Connections

When I leave a message on a voice mail it is my goal to get a call back so as to make the connection and be or service and value to the person on the other end. There is a true art to making a connection.

1: Know who you are calling- Do your homework, peel back the onion

2: Give them a reason to call you back- leave a nugget that will entice them to return the call

3: Be short and informative- The more concise you can be the better

4: Ask yourself would I return this call?

We all want to have our calls returned and we would expect that peoplewant to make connections.I was speaking to a leader of a charity and she said I return every call personally because I never know who is on the other end. she told the following to me one day I recived a call from a potential client who was seeking our services and I called to set up an appointment, it turned out he had a cousin who produced commecial videos, which led to me making a contact with the cousin and explaining that we had just helped his cousin and was wondering how much it would cost to do a video he said I’ll do it for free. We now have our video on endless loop and as a result have received more donations and been able to help more people.

The point is the next time you are left a card, a vocie message, or sent an email make the connection as you never know where it may lead.

Spiritual Emcee: Being The Best Master of Ceremony

When you receive a booking to be an Emcee there are a few keys to remember:
1: It is about the crowd being entertained- Bring energy and enthusiasm
2: Do you home work- Know about the peopleinvolved ahead of time, know the event, and what is expected of you
3: Arrive early so as to prep and make sure all the equipment runs correctly.

I always am grateful for the gig and the opportunity to be part of events. I generally practice before hand as I ask for a script and bios of performers/players so I have something to use to fill down time. You are there for the audience so know who the audience will be.

You have to be quick on your feet as well so have some quips and one liner available to keep the audience entertained.