I am often asked what makes for the best marketing strategy? My answer is generally to do what works for you and reaches the desired audience for you. Think of you as being in the center of the circle and you want to reach people inside and outside the circle. You put together a survey and you determine the audience. Then it is time to find effective marketing tools.
Continue reading Marketing Strategy: Effective Marketing Tools
As a business owner or represenatative of a business it is important to remember that the customer experience should be a positive one so that the customer will share their positive experience with others. I have a philosophy in business that you never know who youare talking with be it in person or on the phone so make everyone feel important. Continue reading Enhancing The Customer Experience
How many times are you asked as a solopreneur who is in your circle of influence and how do you show leadership in business? Think for a minute who are you surrounding yourself with? Who do you admire? What books are you reading? There is a quote that great leaders vibrate and resonate with others. What vibration are you giving off? How does your story reach the hearts of those you come in contact with? Continue reading Leadership In Business
I have often pondered about the spiritual life and the role it plays in business. A question I am often asked is what if the use of spirituality doesn’t appeal to the mass market? My answer is that if you are using spirituality and promoting a spiritual life you will attract those that resonate with your message. Continue reading Spiritual Life:Using Spirituality In Business
I am very prideful of the fact that since age 11 I have been involved in some aspect of community outreach from hosting a backyard carnival to The Muscular Dystrophy Association to traveling overseas as a U.S. Peace Corps Volunteer their remains one contstant that community outreach will asssit in building your brand. Continue reading Community Outreach
These are easily recognizable logos as these companies have established their brand and thus demonstrate the importance of Brand Awareness.
When developing your personal brand you want to ask yourself with my brand awareness what 3 things do I want to be known as? Continue reading Brand Awareness: Building Your Personal Brand
I often take the stage and immediately start using inspirational quotes like this one from Mother Theresa, “Do not wait for another, do it alone, person to person.” I have found this to be an effective way to entice my audience as I continue to deliver my presentation. I utilize many quotes from Mother Theresa as they resonate with the audience and give me a win from the beginning. 
When using quotes it is imperative that they are aligned with your message if you are using quotes about reaching out to people then be consistent with your message. Continue reading Using Inspirational Quotes To Grab Your Audience
Are you Maximizing Your Message? I was making calls today about a workshop, Don’t Get Spooked By Publishing and PR, that Faye Levow, President and CEO of Launchpad Publishing will be conducting on 10/20 at ARTSERVE in Fort Lauderdale when I was confronted by someome who keeps telling me their business is slow and when offered a suggestion say good idea and doesn’t act upon it. Continue reading Maximize Your Message
This is a video by Shanon Nelson, Author of Get Over Your BS. In her book she speaks about overcoming our beleiefs that have held us back in our personal and professional lives. The link to her book is www.getoveryourbs.com. What are you do doing to change your belief system? Continue reading CHANGE YOUR BELIEF SYSTEM
Today is Intenernational Peace Day, which really had me thinking about how a business can capitilize on special days through out the year to drive business. One business The Herat Painter’s Studio in Boca Raton, FL is using this day as a way to promote peace and celebrate the 1st birthday of the studio. This is a great example of planning your work and working your plan. Continue reading USING THEMED DAYS TO DRIVE BUSINESS